5 video editing apps for digital marketers on a budget

Cut that!

In the ages of TikTok, Instagram Reels, and YouTube Shorts, video editing apps are essential tools for digital marketers. 

It doesn’t matter which social media platform is your favourite, video is an unavoidable part of the digital world

Video is a great way to facilitate user interaction. With the advancements in video editing apps over the last few years, there has never been an easier or cheaper way to create high-quality, professional videos for your business.

If you are a digital marketer on a budget, or maybe you don’t have a great deal of experience making videos, don’t stress. For your convenience, we’ve scoured the internet and compiled a list of video editing apps guaranteed to help you produce high-quality videos in next to no time.

Here are our top five video editing apps for marketers on a budget.

1. Davinci Resolve 

Device: Windows, macOS, Linux

Price: $505 AUD for Studio, but we highly recommend the free version

While Davinci Resolve may not have an app, if you’re on a shoestring budget, there’s no better choice than Davinci Resolve. The standard for colour-grading in Hollywood, Davinci Resolve offers so much more than powerful colouring tools. 

Davinci Resolve video editing app

For a one-time payment of $505 AUD (yes, no subscription), Davinci Resolve Studio is expensive; however, the free version of Davinci Resolve is packed full of features and offers everything a digital marketer needs and then some! 

In huge news for marketers, Blackmagic Design recently announced that Davinci Resolve is coming to iPad OS

2. Adobe Premier Rush 

Device: macOS, Windows, iPadOS, iOS, Android

Price: $14.99/month (Adobe Express), but Premier Rush is free! 

If you’ve dabbled in video editing before, there’s a good chance you started in Adobe Premiere Pro. Premiere Rush is a stripped-back version of Premiere Pro that’s perfect for beginners who don’t need al,l the extra bells and whistles.

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3. LumaFusion

Device: iPadOS, iOS, Android (in beta), ChromeOS (beta)

Price: $46.99 AUD

Professional editors and amateurs love LumaFusion, and with good reason. However, LumaFusion is great for digital marketers thanks to its easy-to-use layout, excellent training resources, and free support.  

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LumaFusioin is filled with transitions and effects that will help you take your Reels and TikToks to the next level. LumaFusion even allows users to work with 120 and 240-fps clips, which is massive for a mobile-focussed editing platform. 

If you’re a Final Cut Pro user, LumaFusion even offers the ability to export XMLs so that you can finish more intense edits inside of Final Cut Pro on a Mac. 

4. VN Editor

Device: Windows, macOS, iOS, Android

Price: $505 AUD for Studio, but we highly recommend the free version

VN Editor is a feature-rich editing program that works great on mobile devices, laptops and desktops. 

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You can take our word for it or trust the 9,000+ App Store reviews that have given VN Editor an average rating of 4.8 stars. 

5. Quik

Device: iOS, Android

Price: Free

This next app is a bit of a niche one, but if you work with a lot of GoPro footage, it’s an absolute must-have.

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Not only is Quik the best choice for working with GoPro footage, but the app even allows you to remotely control your GoPro, making it easier to get those extreme shots.

Quik is free to download and offers support for 4k videos. 

Have we missed your favourite video editing apps? We’d love to hear about them in the comments below.

Sean graduated from Murdoch University in 2017 and went from intern to Account Manager with Coffey & Tea. He also contributes to Social Media Perth.