Instagram blogger Jenn Herman says one of the biggest mistakes social media managers and marketers make is thinking Facebook and Instagram are the same thing.
â€œThey assume that if Facebook makes a big change with algorithms that Instagram will do the same thing and they do not,â€ she said.
Ms Herman told the audience at State of Social ’19 to think of Facebook as a big popularity contest, and Instagram is an individual component; â€œas people interact more with your content, you rank higher in their feeds but just because everybody likes it doesnâ€™t mean that other people are going to see it any differently. Itâ€™s an individual interaction,â€ she said.
Jenn Herman said both social media platforms use completely different sets of algorithms; â€œthe algorithms of hashtags, stories and the feed are all different and should be treated as such,â€ she said.
Ms Herman also talked about the popularity of â€˜small group environmentsâ€™ such as stories and group chats, saying â€œthis is a big shift and why I think people are regaining better relationships with social media. Itâ€™s a great community building toolâ€.
On Instagram, Jenn Herman says less is more when it comes to content, with the author needing to put an emphasis on providing â€˜thumb stopping visual content that appeals to the audienceâ€™.
She also reminded everyone to have fun when using social media; â€œpeople can try so hard to do the algorithm etc. but itâ€™s when they throw up some random whimsical Instagram story that all of a sudden they get all of these impressions and people are replying like crazy,â€ she said.
Stay tuned for more information on the nextÂ State of Social conference here.