Jonathan Harley discussed the intersection of technology, social, media and journalism from his 20 yearsâ€™ experience working in media and technology in roles such as a Foreign Correspondent with the ABC to Twitterâ€™s Director of News Partnerships in Asia.
â€œThe news landscape is a work in progress,â€ he told the State of Social ’19 delegates.
He said a lot of the business models have been turned on their head and are now busily trying to find their new news consumer.
â€œThereâ€™s a real awareness amongst newsrooms and news businesses that you canâ€™t keep the future at armâ€™s length. You have to lean into this space. Thereâ€™s no substitute for time and money in the making of good journalism,â€ he said.
Jonathan Harley said Millennials do consume news, but they consume it differently â€“ with 46% of the daily podcast audience under the age of 30 and the fastest growing segment for The Guardian Weeklyâ€™s news magazine being 25 to 35 years old.
â€œBut how do you also deliver that in an era where news consumption is more passive than it has been in the pastâ€¦ what does that look like in terms of helping the consumer find the content that is both compelling, engaging and high value,â€ he said.
Jonathan Harley says social media and technology have elevated the voices that have previously been hard to hear such Black Lives Matter, Indigenous X, marriage equality and the #MeToo movement.
â€œHowever, weâ€™re also seeing the obscuring of truth and the undermining of trust in newsâ€¦ views are more polarised, and we can see tone and outrage go from zero to one hundred in the blink of an eye,â€ he warned.
â€œPart of that is about showing your working to drive trust in transparency, whether youâ€™re a journalist or an executive.â€