Think brainstorming workshops, international speakers and paradigm-shifting discussions. Think two days of digital discovery. Think State of Social.
State of Social
State of Social is back in 2020
With 3 international keynotes, 3 interstate presenters and a group of local panellists, #StateofSocial19 delivered a smorgasboard of information. Here’s a recap of the stories we told.
The tech revolution is ongoing. But are you ready for what’s next? As much as digital technology and social media over the past 10 to 15 years have completely altered the way we live, there is much, much more disruption to come – and some of it is as terrifying as it is awe-inspiring.
Technologist Chris Messina, the inventor of the #, presented his first ever public discussion on future technologies since leaving Silicon Valley to become a digital nomad, in February of this year.
If you want your brand to be around beyond the next decade, it’s time to focus on influence, warns Kim McKay. Actually, the founder of Klick X – one of the Asia-Pacific region’s most awarded communications agencies – says she’d be focusing on “little else”.
An increased focus on privacy, joining smaller social media groups rather than posting updates publicly, and distrust of everything from voice technology to Facebook itself are just some of the real trends being seen in social media use in 2019.
Instagram blogger Jenn Herman says one of the biggest mistakes social media managers and marketers make is thinking Facebook and Instagram are the same thing.
Matt Navarra told State of Social ’19 that Facebook pages are becoming less of a focus with groups, communities, messaging apps and bots considered areas of importance.
The rise of “fake news” is actually an opportunity for traditional publications and journalists to stand out based on quality, credibility and trust.