Think brainstorming workshops, international speakers and paradigm-shifting discussions. Think two days of digital discovery. Think State of Social.
With 3 international keynotes, 3 interstate presenters and a group of local panellists, #StateofSocial19 delivered a smorgasboard of information. Here's a recap of the stories we told.
Technologist Chris Messina, the inventor of the #, presented his first ever public discussion on future technologies since leaving Silicon Valley to become a digital nomad, in February of this year.
If you want your brand to be around beyond the next decade, it's time to focus on influence, warns Kim McKay. Actually, the founder of Klick X - one of the Asia-Pacific region's most awarded communications agencies - says she'd be focusing on "little else".
An increased focus on privacy, joining smaller social media groups rather than posting updates publicly, and distrust of everything from voice technology to Facebook itself are just some of the real trends being seen in social media use in 2019.
Instagram blogger Jenn Herman says one of the biggest mistakes social media managers and marketers make is thinking Facebook and Instagram are the same thing.
Matt Navarra told State of Social '19 that Facebook pages are becoming less of a focus with groups, communities, messaging apps and bots considered areas of importance.
The rise of “fake news†is actually an opportunity for traditional publications and journalists to stand out based on quality, credibility and trust.
Jonathan Harley discussed the intersection of technology, social, media and journalism from his 20 years’ experience working in media and technology.
At State of Social '19 Pedestrian TV co-founder Chris Wirasinha discussed the evolution of brand; “we really wanted Pedestrian to be the Australian home of pop-culture… when we started writing about local stories, that really resonated… when Facebook arrived, that was the turning point for the brand,†he said.
