B&T recently published the commentary piece: Social Media is Acting Like Big Brother by State of Social’s Behaviour keynote speaker Adam Ferrier.
Adam shares his thoughts on what the latest Facebook privacy exposure means for brands.
Speaking ahead of his appearance at the State of Social Conference, Thinkerbell founder Adam Ferrier shares his thoughts on what the Facebook and Cambridge Analytica privacy exposure means for brands and their social license.
Privacy and appropriate data use are emerging as a key risk for business in the wake of the Cambridge Analytica scandal and rolling revelations about the amount of data routinely collected by Facebook.
Ferrier says the scale of the revelations about data collection and misuse are perhaps less surprising than the revelation that no-one, not even Facebook founder Mark Zuckerberg, appears to be fully in control.
Ferrier will be speaking at the State of Social Conference as keynote speaker on the topic of Behaviour.
The conference, to be held June 26 at Perth’s Optus Stadium, features other behaviour experts including Andrew Mathwin, Head of Marketing for fantasy sports website Draftstar, Derry Simpson, Group Managing Director of 303 MullenLowe Perth, and Gavin Bain, CEO of creative digital marketing agency Meerkats.