Do you follow Octonation on Instagram?
If youâ€™re not then, according to Jenn Herman, youâ€™re missing out.
â€œHis Stories are lit,â€ she said. â€œHeâ€™s so creative. I always use his Stories as examples of what to do.â€ Jenn is an Instagram expert. Her blog, Jennâ€™s Trends, has long been the go-to place on the internet for anyone in business looking for tips and advice on how to run a more successful Instagram account.
Octonation, would you believe, bills itself as â€œthe worldâ€™s largest octopus fan clubâ€. The account has more than 177,000 followers on Instagram and his Insta Stories get tens of thousands of views, so it must be doing something right. â€œI donâ€™t even like Insta Stories,â€ Jenn admitted. â€œI donâ€™t watch a lot of peopleâ€™s stories. Itâ€™s not the type of content I like to create or ingest. But theyâ€™re hugely powerful for business. There are so many ways to use them â€“ from behind-the-scenes or â€˜rawâ€™ content, to very educational content (like â€˜how tosâ€™).â€
Read more Instagram tips and then meet Jenn at State of Social ’19.