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Distributing Your Content to the Right Channel [VIDEO]


Distributing your content to the appropriate channels is key in helping your brand reach its content marketing goals.

But with so many social media platforms, knowing the best channels for your content can often be a little confusing.

In this video, we breakdown what distributions options work best based on your audience and marketing goals.

You can check out a snippet from the full-length post below:

Influencer Distribution

Using Influencers to help distribute your content is one of the most effective strategies in 2020. An Influencer marketing survey concluded that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions.

New to Influencer marketing? Be sure to check out 10 keys to Savvy Influencer Marketing and a look into Perth’s top Instagram Influencer’s.

Goals helped to achieve?

  • Credibility
  • Lead generation
  • Marketing ROI
  • Brand awareness

What audience do you reach?

Influencer marketing opens up the door for your brand to reach an entire new group of people. If the influencer reaches people who are already in your audience, this can increase the connection with your audience and improve your brand’s credibility.

Try to include your Influencer in your content where possible. Influencers are more likely to talk about your content in which they’ve been directly involved.

Relevant Content

  • Stories
  • Live video
  • Blog post
  • Images

What distribution channel matches your brands’ audience and goals? We would love to hear from you in the comments below!

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