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Videos We Love: This is a generic brand video

SMPerth // 15th October 2017
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This is a generic brand video
Winner of the 2015 Shorty Award for Best in B2B.

This clever video was made entirely with stock footage from Dissolve and pokes fun at promotional videos for big companies.

This video highlights just about every cliche there is to be found in big brand videos;

“See how this guy in a lab coat holds up a beaker, that means me do research.. here’s a picture of DNA”

“Also we care about the environment – loosely. Here is some powerful rushing water, and people planting trees”

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