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Videos We Love: The Process (a.k.a Designing the Stop Sign)

SMPerth // 11th September 2017
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The Mimeographer present “The Process”.

What if there were no stop signs, and a major corporation was charged with inventing one? They’d brief their agency and let them do it. Sorta.

Welcome to corporate creativity, where group think and endless revisions help good ideas get executed.

In this video spoof one poor man gets tasked to create the ultimate stop sign. In the extensive design brief he must cater primarily for 50% females and the other 50% of males being the secondary target audience. With a long list of demands and constant changes the end result is a wonderful pink/blue/soft/hard/circle/triangle/happy/informative stop sign… with a link to their website for more information of course.

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