5 Minutes with Andrew Mathwin

Perth has produced some incredible digital talent and we want to show them off!

Each fortnight we’re bringing you ‘5 Minutes with’ some of Perth’s best digital people, and this week we caught up with Managing Director, Andrew Mathwin.

andrew mathwinName

Andrew Mathwin

Job Title

I’m the Managing Director for Firefly360. Really just a fancy way of saying I have more control of big, crazy, transformative ideas.

Favourite drink

That’s a tough one. Flat white in the morning. Cab Sav by night. The problem lies in what do I do between 10 am – 8 pm?  Is there an app for that?

Favourite platform and why?

I still love Twitter, for all its issues. A great platform needs to be addictive and the people I follow keep me hooked

Prediction for what’s hot in digital marketing in the next 6 months?

Relevancy. Being relevant to your customers, being relevant to the moment, being relevant to the culture. It’s important we don’t get distracted by the big shiny objects but build foundations for digital growth and then understand how to scale it.

What digital marketing trend do you think is totally overrated?

AR and VR. Unless it solves a problem for your customer, assists businesses to do their job better, becomes ingrained into our lives or brings greater context to a moment it’s a gimmick until proven otherwise.

Remember back to your first SMPerth, what would you tell yourself to keep in mind?

Be open to new ideas, new people and learn from others and their experience. A pretty good motto for life. Oh, and always offer someone a drink.