Perth has produced some incredible digital talent and we want to show them off!
Each fortnight weâ€™re bringing you â€˜5 Minutes withâ€™ some of Perthâ€™s best digital people, and this weekÂ we caught up with Managing Director, Andrew Mathwin.
Iâ€™m the Managing Director for Firefly360. Really just a fancy way of saying I have more control of big, crazy, transformative ideas.
Thatâ€™s a tough one. Flat white in the morning. Cab Sav by night. The problem lies in what do I do between 10 am â€“ 8 pm? Â Is there an app for that?
Favourite platform and why?
Prediction for what’s hot in digital marketing in the next 6 months?
What digital marketing trend do you think is totally overrated?
AR and VR. Unless it solves a problem for your customer, assists businesses to do their job better, becomes ingrained into our lives or brings greater context to a moment itâ€™s a gimmick until proven otherwise.
Remember back to your first SMPerth, what would you tell yourself to keep in mind?
Be open to new ideas, new people and learn from others and their experience. A pretty good motto for life. Oh, and always offer someone a drink.