Perth has produced some incredible digital talent and we want to show them off!
Each fortnight we’re bringing you ‘5 Minutes with’ some of Perth’s best digital people, and this week we caught up with Rene LeMerle – Head of Marketing at Bonfire.
Head of Marketing
Dark n stormy. Actually any well aged dark rum.
Favourite platform and why?
Facebook is still my go to platform. Traction across my network, feature set, events, groups, messenger, stories. It ticks a lot of boxes.
Prediction for what’s hot in digital marketing in the next 6 months?
For us, Voice Search is the hot topic. The rapid adoption of voice assistants whether Siri, Google Assistant, Alexa, is rapidly changing the marketing landscape. Especially in the search space. The machines are now making decisions for us. For brands, that changes the playing field.
What digital marketing trend do you think is totally overrated?
I feel like a broken record on this matter, but influencer marketing needs a complete rethink. It’s value is often overstated, and the results (on smaller scales) often not quantifiable. I’m not saying it doesn’t work. But as with many ill considered strategies, without the right objectives and metrics, it seems to be failing many businesses. And there appears to be a lot of people cashing in on the hype with dubious integrity.
Remember back to your first SMPerth, what would you tell yourself to keep in mind?
Almost everyone you meet has a gem of knowledge to share, so take the time to make as many meaningful connections/contacts while you’re there.