25th February 2019
2019 is here and it’s sure to have its fair share of new trends, technology and social media terms that we all need to be prepared for.
To make sure your ready for what lies ahead, make sure you are up to speed with all the terms listed below.
‘Augmented reality’ – or AR – is a technology that uses computer-generated images with the user’s reality by superimposing images or text into their view.
A ‘chatbot’ is a program that can simulate conversations with people through a chat interface.
‘Deepfakes’ are fake videos produced to look and sound like the real thing – usually people. Recorded footage and machine learning are combined to create false ‘evidence’.
Crowdsourcing on social media means using a large group of people to generate ideas, services, or content via a social network. Examples could include asking your followers to vote on names for your new product.
‘Like-baiting’ is a common way for users on social media to ask for ‘Likes’. This is done by asking for ‘Likes’ within the caption or tags. For example #LikeForLike.
‘Owned media’ is any content you create, publish and have control over.
‘User-generated content’ is content about a brand that has been created and shared by users who have no affiliation with that brand.
UI (user-interface) refers to any design elements that the user of a particular platform may interact with.
Virtual reality (VR)
‘Virtual reality’ is a type of audio and visual technology that simulates a real environment with which users can interact.
Application Programming Interface (API)
An API is a set of building blocks that programmers can use to develop programs.
A brand advocate is a user who posts positive messages, positive reviews or otherwise supports your brand on social. Brand advocates may also prompt other users to use your products or services through word-of-mouth marketing.
Social media crisis management is how you handle events or interactions that could potentially damage your company’s reputation. Social media managers need to reply quickly and follow a plan in order to fix the problem at hand.
A cross-channel social strategy is a strategy that aligns your objectives across all the social networks your brand is present on.
FOMO is an acronym that stands for Fear of Missing Out. It refers to the feeling users get when seeing posts about events that they want to be a part of. Social media marketers use FOMO to their advantage by making exclusive or limited-time offers available for users.
Direct message (DM)
A direct message on social media is a private message sent directly to a user’s inbox.
Disappearing content, or ephemeral content, refers to posts on social media that remove themselves automatically after a set amount of time has passed. Instagram and Snapchat Stories are perfect examples, as photos and videos disappear after 24 hours.
A listicle is a list-based article. This content is often popular on social media because of its quick, easy-to-read format. For example, an article like 2019 Great Dates to Celebrate on Social would be considered a listicle because of its point-by-point breakdown.
Newsjacking is when people capitalise on current events with social media content. Users frequently engage in newsjacking to seem timely and relevant.
Your social media avatar, also known as your profile picture, is a small image that represents you on a social network. It can be a photo of you, a logo, or anything as long as you adhere to the network’s terms and conditions.