Get more interest on Pinterest.
Pinterest followers are a valuable resource for any brand trying to grow online. How you go about increasing your following, however, is another story.
We all want to gain traction on Pinterest and increase our following on the platform. Pinterest is a beautiful, highly visual platform offering brands so much opportunity for growth, engagement, and increased traffic to websites and other social media platforms.
We’ve been keen on Pinterest and the marketing opportunities it has to offer for a while now, but the platform still seems to be treated as an afterthought, with many brands focusing their social media efforts on platforms like Facebook, Instagram, and Twitter.
But did you know that Pinterest has 459 million monthly active users?
Success on a platform like Pinterest offers credibility, authority, and the chance to be viewed as a thought leader within your niche.
Let’s look at a few ways you can increase your Pinterest following in 2023.
Pinterest Predicts 2023
If you want success on any social media platform, you need to consider what those platforms suggest.
Understanding what social media platforms want is challenging and can feel like solving a riddle. However, in Pinterest’s case, the platform makes things simple with Pinterest Predicts, a year-end trend report that offers a “window into the future, from the place where people go to plan it.”
Pinterest Predicts explores the top 27 emerging trends for 2023, and according to Pinterest, “for the last three years, 80% of our report predictions came true.”
While not yet available in every country, Pinterest TV is a feature to keep an eye on in 2023.
In what seems to be Pinterest’s attempt to compete with YouTube and shopping rolling out on platforms like Instagram, Pinterest TV “is a curated series of shows hosted by different creators. Pinterest TV runs five days a week from Monday through Friday. Each day, creators share their ideas about home, food, beauty or fashion. If you miss a live episode, you can watch replays of selected episodes at any time.”
According to Pinterest, “Some episodes will feature shoppable products or product drops. If you order a product, the purchase will happen with the retailer on their website, and the creator may receive a fee from the retailer.”
Keep an eye on your competitors
Keep your friends close and your enemies closer. Now, look, that’s a little extreme for something like Pinterest, and your competitors aren’t always your enemies. For example, on platforms like YouTube, plenty of creators exist within the same category, but they often work together to help each other grow. Pinterest can work much in the same way.
Feeling stuck for content or not seeing enough growth? Why not reach out to a similar brand and discuss how you can help each other grow?
If you’re unsure about what you should be doing on Pinterest, researching what your competitors are doing is an excellent way to find some inspiration. When you’re uncertain about implementing videos into your marketing strategy, why not see how the businesses around you are already doing it? There’s no harm in taking some creative inspiration from others.
By doing a competitor analysis on YouTube, you may also discover a few areas that aren’t being covered. Finding a gap in the market like this is an excellent way to boost your content and fill a need.
Be active on Pinterest
This may seem like an obvious answer, but one of the best ways to grow your followers on Pinterest (or any social media platform) is to be active and engaged on the platform.
Why would someone follow you if you aren’t going to be active?
This doesn’t only mean posting regular content. A big part of being active on social media is community management, engaging with your followers, and interacting with other users.
Use search to find the right keywords
This next tip is straight out of the Google playbook.
At its heart, Pinterest is a search engine. And like any search engine, it’s important to know what people are searching for. Staying in the loop like this allows you to tailor your content to a specific, engaged audience actively seeking said content.
Like Google, when you start typing in the search bar, Pinterest will give you a list of suggestions for common search terms. This is the easiest way to conduct keyword research on the platform and will help you make informed decisions about your content.
Pay attention to how you name your boards
If you want your boards to be discovered by more people through search, ensure you’re optimising them for that reason. Give your boards specific names, and make sure you accurately describe the content of each board.
As we mentioned, ensure you use the right keywords and include the keywords on the board name and description. Oh, and don’t forget to use relevant hashtags.
Embrace Rich Pins
Don’t know what Rich Pins are? In Pinterest’s own words, “Rich Pins are a type of organic Pin that automatically sync information from your website to your Pins. You can identify Rich Pins by the extra information above and below the image on closeup and the bold title in your feed. If something changes on the original website, the Rich Pin updates to reflect that change.”
Rich Pins are a free product available for anyone on Pinterest.
What does this all mean? Rich Pins include extra information that’s seen when you click on the Pin, which is pulled directly from your website.
It’s important to keep in mind that you will need to apply for Rich Pins. While the process is a little involved, it’s relatively straightforward, and you should be up and running in next to no time.
Extra tips for Pinterest
Here are a few extra tips to keep in mind when using Pinterest:
- Make sure you post content at the time when your followers are most active
- Post content regularly and schedule content in advance
- Make sure your images are high resolution
- Don’t be afraid to hop on trends
- Make your descriptions as descriptive as possible
Pinterest is a platform that will continue to grow, and it’s a platform worth checking out and investing some time into. With some work, Pinterest might be the key to growing your brand online and reaching more customers.