Inspire, Engage, Convert!
As the festive season approaches, it’s time to sprinkle some holiday magic on your Pinterest campaigns.
With consumers already in the planning mindset, Pinterest’s new ad formats are your ticket to standing out in the crowd and driving tangible results.
Why Pinterest Holds the Festive Key
While the global economic landscape might be echoing words like “inflation” and “uncertainty”, here in Australia, Pinterest offers a glimmer of hope.
More than 7.4 million Aussies turn to Pinterest every month, not just to dream, but to act. They’re planning their holiday outfits, searching for the perfect Chrissy cocktails, and hunting down gifts that’ll earn them the title of “Best Gift Giver” at family gatherings.
Brands, It’s Your Time to Shine
Ads on Pinterest aren’t just tolerated; they’re embraced, especially during the festive season, when Aussies are on the hunt for inspiration. With 1 in 2 monthly Pinterest users discovering new brands and a whopping 79% ready to spend more this festive season, your brand has a golden opportunity to be part of their festive journey.
We’ll walk you through all the steps you need to take your Pinterest presence to new heights, from filling out important information to breaking down your content.
Unpacking the Festive Toolbox: New Ad Formats
Variety isn’t just the spice of life; it’s the secret sauce of a successful Pinterest campaign. Here’s a breakdown of the new tools at your disposal:
- Premiere Spotlight: Imagine having the top spot on Pinterest’s home feed all to yourself for an entire day. That’s what Premiere Spotlight offers. It’s like having the main stage at a festival. And with brands like Giorgio Armani seeing a +118% higher video completion rate, it’s clear this format is a game-changer.
- Showcase Ads: Tell your brand’s festive story. Showcase Ads let you weave a narrative, combining a hero asset with supporting cards. Take a leaf out of Country Road’s book. Their spring fashion range Showcase Ad, with lifestyle imagery and tagged products, saw a 5x higher engagement rate compared to standard Pins.
- Quiz Ads: Engage your audience with a touch of festive fun. Quiz Ads offer personalised recommendations based on user responses. Whether it’s helping users pick the perfect festive outfit or choose a summer BBQ recipe, Quiz Ads are all about interaction.
- Holiday Gift Badge: Turn your products into the most coveted gifts of the season. With badges tailored for the top 10 most-searched gift recipients, you can align with trending products and make your offerings the talk of the town.
What does it mean for you?
Aussie brands, the festive season on Pinterest promises to be bigger and better than ever. With these new ad formats, you’re not just advertising; you’re inspiring, engaging, and converting.
So, as we gear up for the festive frenzy, remember: on Pinterest, it’s not about blending in; it’s about standing out.
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