5 video editing apps for digital marketers on a budget

By the end of 2017, video content is expected to represent 74% of all internet traffic. THIS IS HUGE!

Video is a great way to facilitate user interaction, and with the advancements of mobile apps over the last few years there has never been an easier or cheaper way to create high-quality, professional videos for your business.

If you are a Digital Marketer on a budget, or maybe you don’t have a great deal of experience making videos, don’t stress. For your convenience we have scoured the internet and compiled a list of 5 video editing apps for digital marketers on a budget. Guaranteed to help you produce high quality videos in just a matter of minutes.


Device: iOS and Android
Price: Free

FilmoraGo is the perfect video editor for any device. You can beautify videos or images with motion graphics, overlays, filter effects and much more. Their In-built themes make it easy to stick to your brand – simply pick a theme and add it to all of your videos. They have a large library of music to choose from, or you can add something from your own device. There is also 15 fonts and multiple title effects to choose from. Once you download the app and begin creating, the app walks you through all of it’s features and effects – a handy feature if you’re not sure where to begin.

Quik – GO PRO

Device: iOS and Android
Price: Free

Quik is perfect for the Digital Marketer who is pushed for time. Quik will analyze and create a video for you. Simply upload a file, place markers on video highlights and the app will magically sync your video to the beat of the music. Add titles, select from over 20 themes, or change audio if you wish and you are finished. This app is best for promotional videos that require text and background music. It does not allow you to add voice-over audio files.

Adobe Premier Clip

Device: iOS and Android
Price: Free

Adobe Premier has a beautiful interface and is super easy to use. There are two editing styles to choose from – Automatic or Freeform. Automatic will quickly generate a clip based on your uploaded video. From here you can customize the music, text and arrange clips. The Freeform option allows you greater control of editing and is best suited for those with experience of Premiere Pro CC on desktop. A handy feature for the more experienced user allows you to export to Premiere Pro CC and retain all your edits, music markers and looks. Note that you are required to sign up for free to Adobe (or sign in with existing account). Also, Premier Clip only allows you to export videos in 720p and 1080p (no 4k option).

Magisto Video editor

Device: iOS and Android
Price: Free (upgrades available)

Magisto is perfect for making videos for social media. Import your videos, select a theme and soundtrack and Magisto creates a beautiful video for you based on your selections. This was chosen as the #1 video editing app by Consumer Reports in 2017 and has over 10 million downloads on the Google play store. Magisto has the option to upgrade to Magisto Professional ($9.99.month) which allows for advanced editing features and commercially licensed music. There is also Magisto Business ($39.99/month) which gives you access to over 150,000 stock videos, video insights and analytics and personal branded editing style.

Kine Master

Device: iOS and Android
Price: Free Version
Subscription: $5.22/month or $41.80/year

KineMaster is the app for those looking to make their videos are little more complicated. KineMaster is one of the few mobile apps that allows for multiple layers of video and multi-track audio. The app offers unlimited text and image layers, precision cutting, volume envelope control and 3D transitions. One of the best features this app is that it allows you to draw directly on your video. The free service does not compare to the subscription service. With the subscription service all watermarks are removed, you have access to premium assets such as music, fonts, stickers and overlays that are all regularly upgraded. This app is the closest you will get to replicating desktop video editing software on a mobile device.

What video editing software do you use? We would love to hear your recommendations in the comments below.

Sean graduated from Murdoch University in 2017 and went from intern to Account Manager with Coffey & Tea. He also contributes to Social Media Perth.