analytics

Why you need to use Facebook Live

Did you know that Facebook live videos almost double in engagement compared to YouTube videos shared on the social platform?

ANALYTICS // Free Tools to Help Understand Your Social Media Audience

Because we know that running a business can be expensive, we’ve pulled together 10 free tools to help you understand your social media audience.

How Cambridge Analytica turned Facebook ‘likes’ into a lucrative political tool

The algorithm used in the Facebook data breach trawled though personal data for information on sexual orientation, race, gender – and even intelligence and childhood trauma

Measure Your Results Using the Facebook Pixel: Key Metrics You Need To Know

Most people know about Facebook Insights for their business page, but the Facebook pixel can open up a whole new world of data for you.

Social Media Campaigns: Understanding the Metrics

If you are spending any money on a marketing campaign you need to know how it is performing – you want to know how effective it is, right?

5 skills every social media manager must have

Behind every successful social media campaign is a talented, savvy social media manager, whose goal is to make the company’s digital brand well represented.

4 Little Used Stats In Google Analytics That Are Actually Really Useful

Want to discover more ways to get data from your Google Analytics account? Here are 4 little used stats in Google Analytics that are actually really useful.

Twitter Analytics – Tips & Tools

Learn more about how to use Twitter Analytics – get our top tips and tools for Twitter Analytics to help your social strategy.

Why You Should Be Tracking Conversions In Google Analytics

One of the most important things you need to do is track conversions in Google Analytics. But do you know why you should be tracking conversions in Google Analytics?

7 Key Stats You Should Be Checking On Google Analytics Every Month

If you want to dig a little deeper into your Google Analytics stats, here are 7 key stats that you should be checking on every month.

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