While many people (and businesses) view social media platforms—like Facebook, Instagram, Twitter, TikTok, and LinkedIn—as the holy grail of marketing that will magically fix all of their problems, it is important to remember the distinction between promise and performance.
Chatbots are a great way to streamline your customer interactions, reduce the load on your team, and increase customer satisfaction.
It's changed the lives of modern society; from how we do business, how we are entertained, how we interact with each other and yes, how we are governed. Here are 10 essential moments in social media history over the last 20 years.
Every year brands make significant mistakes on social media, proving that it’s easy to go viral for all the wrong reasons. Here are 10 social media fails »
All this data means it’s never been easier to cherry pick the numbers that support whatever it is we want to prove or whomever we want to impress.
More than ever before, consumers place increasing importance in their direct experience with a company versus their flashy marketing campaigns.
Creating a customer journey is a great way to put yourself in your customers’ shoes and find out what makes them tick. Download our mapping template »
However, it is not only for friends and Snapchat influencers but also for the business. Here are some ways you can leverage this platform as marketers.
If you’re looking for new and exciting ways to offer value to your followers, Instagram Guides might just be the answer you’ve been looking for. Here are 8 brands that are absolutely killing it »
With so much time and effort going into producing content (especially for video) it’s a great idea to cross-promote the content you create for TikTok.