Instagram Stories GIFs are fun. They’re also a great tool for businesses to liven up social media, direct audiences, and spice up content.

Instagram hashtags are a powerful tool for reaching new audiences and increasing engagement, but should you put them in the caption or comments?

Brands on TikTok are starting to cash in. If you aren't embracing the world’s hottest social media platform, it’s about time you do.

Social media keeps changing, which is a challenge for social media managers who need to keep up without being constantly distracted.

Nowadays, with so much video content being produced, video editing apps are popping up left, right, and centre. But which should you use?

When it comes to destination marketing, powerful storytelling can transport people from tapping on their phones to places all over the world.

If you want to get the most out of your marketing strategy, it’s crucial that you spend some time and create your ideal customer persona.

In 2020 it has become integral to successful digital marketing strategies, with recent research finding Live videos perform better with Facebook’s algorithm and generate more engagement than pre-recorded videos.

Despite what you think of traditional media, it's still vital in building a personal brand.

So let’s get started with some helpful tips you might want to add into your strategy to drive sales using Instagram.