It's no secret that using Instagram hashtags will give you increased engagement. We've put together the complete Instagram Hashtag guide for business.
We're constantly told that the Holy Grail is increased engagement. That would be fine if we could agree on what engagement actually is – and why it matters.
Much of what we do in social media hinges on the assumption that I can’t be held liable for something you post. Obvious, right?
A/B testing is research that lets you test small sample variations of market materials to decide which is the most effective with your desired audience.
Twitter has rolled out a new feature allowing users to specify who can reply to each of their tweets. Does it change anything for marketers?
Before we get you started it’s probably worthwhile asking yourself if this platform is actually going to work well for your business.
The truth is that there are fake influencers out there and it is in your best interest to seek out the most appropriate social media influencers to represent your brand.
It's worth considering how much the lockdown will have impacted the customers and online audiences your content and social media activities hope to reach.
The caption of your Instagram post is the voice of your brand for your followers.
A social media audit lets you better discover your online presence and review the consistency of all social profiles. Has your business done an audit?