12 Australian PR, marketing and journalism pros to follow on Instagram

We have compiled a list of 12 Australia’s PR, marketing, and journalism pros to follow on Instagram who share behind the scenes of their lives, projects and more with their followers.

Michael Genovese 


Michael is an Australian radio and television presenter for the Nine Network and 6PR, known as the Perth correspondent on Today, which he is regularly the fill-in anchor. Follow Michael’s Instagram for snippets of his high profile and important interviews, up-to-date news alerts and his wildly cheeky sense of humour.

Joe Hildebrand


Joe is an Australian journalist and television personality. He writes for The Daily Telegraph newspaper and hosts the daytime television program Studio 10 with Network Ten. His satirical and comedic commentary from his on-screen appearances and journalism feed into his Instagram. His Twitter is equally entertaining.

Jessica Ridley


Jessica is a television reporter and presenter for Seven Network, seen regularly on 7News and Sunrise and an opinion columnist for The Daily Telegraph. Her Instagram includes exotic overseas adventures, snaps with her interviewees including The Wiggles, Sarah Jessica Parker and Drew Barrymore, fun bloopers, fashion and her charity work with Dress for Success.

Tina Zafiropoulos


Tina is the Director and Founder of The Zaf Group, a hub that offers and executes full service in marketing, digital and public relation services. Tina began her journey in the industry with Sydney Public Relations. Tina’s account is beautiful behind the scenes of her business, culture, and the Sydney lifestyle.

Jo Newman


Perth based PR and marketer; Jo brings vibrancy and colourful delight to every post. A must-follow for ideas on how to create a unique storyline through visuals. Jo writes for the local website, Perth Happenings and collaborates with the City of Perth to bring the best of Perth to her followers. Jo has travelled as far as “100km with rainbow balloons to a golden field” for her Instagram.

Roxy Jacenko


The mastermind behind Sweaty Betty PR, Ministry of Talent, 18 Communications and Social Union. Roxy is an Australian businesswoman and media personality, socialite and author. Roxy’s Instagram is a force of digital influence with over 250,000 followers, she partners with iconic brands; showcases her projects, promotes her speaking tours and lifestyle around her global PR brand.


Carrie Bickmore


Carrie Bickmore is an Australian talk show and current affairs Gold Logie award-winning television and radio presenter. She hosts The Project on Network Ten and Carrie & Tommy on the Hit Network. Carrie’s feed gives us an insight into her life as a mother of three, a presenter, a fashionista (worth noting she loves promoting Australian brands) and a philanthropist (with her Beanies for Brain Cancer charity). Catch Carrie behind The Project desk on her gram’.

Steve Pennells


Steve Pennells is a five-time Walkley Award-winning investigative journalist. He began his career in newspapers in country WA before joining The West Australian, becoming its state political editor. In 2013, he joined Sunday Night on the Seven Network as an investigative journalist. Steve’s Instagram is the perfect balance of work meets wanderlust.

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This time last year – when the world was still open – I climbed to the top of tMt Kilimanjaro, the highest free-standing mountain in the world. I still can’t believe I did it. It was also a moment in history. I climbed with @megdraffin, who became the first Australian with cystic fibrosis to ever make it to the top and we filmed the whole thing for @sundaynighton7. It’s an overused cliche to say there are people you meet who change the way you view the world but Meg fits the bill. She is possibly the toughest, sweetest, most positive forces of nature I’ve ever met. For anyone to make it to the summit, it’s an amazing achievement. For someone with cystic fibrosis, this accomplishment is unbelievable. To get an idea of what breathing for Meg is like on a normal day, try breathing through a straw. Imagine that and you can imagine how tough and dangerous it is for her at the top of Kilimanjaro – 5895m above sea level – where the air pressure (and oxygen it contains) is less than half. For the three of us who climbed with her – me, cameraman Laurence Curson and Meg’s amazing partner, @nathanroye – there were times that it almost broke us. But Meg’s determination pushed us forward when our bodies just wanted to collapse. The world has changed a lot in year since we climbed and if the past few months have taught me anything, I would say this: treasure the moments that matter, don’t wait until tomorrow to do something you’ve wanted to do your whole life, you are way stronger than you think you are . And…you know those people around you that you love? Hold them tight and tell them that. #seizetheday #mtkilimanjaro @sundaynighton7 #sn7 @megdraffin, @nathanroye

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Lisa Messenger


Lisa is the owner and creative director of marketing for The Messenger Group, a book publishing company and host of the podcast Hear Me Raw, interviewing thought leaders, risk-takers and style shapers. The Instagram feed of the entrepreneur, author, and speaker, is humble, beautiful and uplifting filled with beautiful imagery and quotes.

Lynette Phillips


Lynette is the CEO and Founder of three mega-successful companies; MAXMEDIALAB, MAXCONNECTORS and MAXINSTITUTE EXCLUSIVE. Her clients include but are not limited to premium brands such as Moet & Chandon, Prada and Giorgio Armani. It’s no surprise Lynette’s Instagram feed has a very curated and luxurious feel, showcasing the fast-paced life of an entrepreneur, mother and influencer. 

Sigourney Cantelo


This journalist and commentator knows how to create a digital storyline! Best known as the Founder and editor of Beauticate, Signourney’s posts are stunning, filled with life, colour, laughter, and a humble insight into her life as a journalist and entrepreneur.

Jack Delosa 


Jack is the Founder and CEO of Australia’s largest education institution for entrepreneurs, The Entourage, and one of the original Australian marketers who took to Instagram in the early days. Follow Jack for the latest tips and tricks on business, marketing and motivation. 

Jules Lund 


Formerly known as a television presenter, Jules is now the Founder of tech-startup Tribe, an influencer marketing platform connecting social influencers with brands. Tribe has gone global, and Jules is an industry speaker on the developments of social media and marketing. Jules’ Instagram is an insight into the life behind a successful start-up, social media, and marketing.

Ben O’Shea


Ben is the Editor of The Inside Cover in The West Australian. Ben’s column is insightful and informed, and his Instagram is a spectacular array of sights from his travels and lifestyle. Ben’s following is humble, but he sports the best clicks and captions #inspirationfordays.

Have we missed anyone? Who do you think we need to be following? We would love to hear from you in the comments.