12 Australian PR, marketing and journalism pros to follow on Instagram

Marketing more than anything is about growth and great digital marketers especially, need the inspiration to stay relevant and be ahead of the innovation.

Instagram has become a visual resume of trends, influence, and innovation in this ever-evolving industry.

We have compiled a list of 12 Australia’s PR, marketing, and journalism pros to follow on Instagram who share behind the scenes of their lives, projects and more with their followers.


Joe Hildebrand

Joe is an Australian journalist and television personality. He writes for The Daily Telegraph newspaper and hosts the daytime television program Studio 10 with Network Ten. His satirical and comedic commentary from his on-screen appearances and journalism feed into his Instagram. His Twitter is equally entertaining.



Tina Zafiropoulos

Tina is the Director and Founder of The Zaf Group, a hub that offers and executes full service in marketing, digital and public relation services. Tina began her journey in the industry with Sydney Public Relations. Tina’s account is beautiful behind the scenes of her business, culture, and the Sydney lifestyle.



Jo Newman

Perth based PR and marketer; Jo brings vibrancy and colorful delight to every post. A must follow for ideas on how to create a unique storyline through visuals. Jo writes for the local website, Perth Happenings and collaborates with the City of Perth to bring the best of Perth to her followers. Jo has traveled as far as “100km with rainbow balloons to a golden field” for her Instagram.



Roxy Jacenko

The mastermind behind Sweaty Betty PR and Ministry of Talent. Roxy is an Australian businesswoman and media personality, socialite and author. Roxy’s Instagram is a force of digital influence with over 200 thousand followers, she partners with iconic brands; showcases her projects, promotes her speaking tours and lifestyle around her global PR brand.



Carrie Bickmore

Carrie Bickmore is an Australian talk show and current affairs Gold Logie award-winning television and radio presenter. She hosts The Project on Network Ten and Carri & Tommy on the Hit Network. Carrie’s Instagram is an insight into her life as a mum, tv presenter, and celebrity. Catch Carrie behind The Project desk on her gram’.



Steve Pennells

Steve Pennells is a five-time Walkley Award-winning investigative journalist. He began his career in newspapers in country WA before joining The West Australian, becoming its state political editor. In 2013, he joined Sunday Night on the 7 Network as an investigative journalist. Steve’s Instagram is the perfect balance of work meets wanderlust.



Lisa Messenger

Lisa is the owner and creative director of marketing for The Messenger Group, a book publishing company. The Instagram feed of the entrepreneur, author, and speaker, is humble, beautiful and uplifting filled with beautiful imagery and quotes.



Lynette Phillips

CEO and Founder of MAXMEDIALAB and MAXCONNECTORS, Lynette’s Instagram is the stuff on Instagram themes perfection. Follow Lynette’s beautifully curated feed for an insight into the life of the entrepreneur, mum, and influencer.



Sigourney Cantelo

This journalist and commentator understand how to create a  digital storyline. Signourney’s posts are stunning, filled with life, color, laughter, and a humble insight into her life as a journalist and entrepreneur.



Jack Delosa 

Jack is one of the original Australian marketers who took to Instagram in the early days to share his journey with The Entourage. Jack’s Instagram has tips on business, marketing, and motivation.



Jules Lund 

Jules is the Founder of tech-startup Tribe, an influencer marketing platform connecting social influencers with brands. Tribe has gone global and Jules is an industry speaker on the developments of social media and marketing. Jules’ Instagram is an insight into the life behind a successful start-up, social media, and marketing.


Ben O’Shea

Ben is the Editor of The Inside Cover in The West Australian. Ben’s column is insightful and informed, and his Instagram is a spectacular array of sights from his travels and lifestyle. Ben’s following is humble but he sports the best clicks and captions #inspirationfordays


Have we missed anyone? Who do you think we need to be following? We would love to hear from you in the comments.

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Sameera is a Social Media Strategist and Digital Content Manager. My passions lie strongly in influencer relations + digital strategy. I thrive on creating campaigns for brands and purposefully harnessing the power that influencer’s can bring to a marketing plan.


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