Social Media News from around the world

It can be hard to keep up with all the changes and trends in social media.

This is your recap of the hottest stories from around the web.

Overwhelming isn’t even the start of it when it comes to the amount of social media news that happens in a week. We feel ya when you say that you’re struggling to keep up!

We’re going to try and distill all the social media news for you on a weekly basis, and let you know what we think you need to be across.

Here’s what you should know, now:

The Week of 20 July

🚨 Breaking News

Twitter hiring people to work on new subscription platform – Twitter appears to be working on a subscription platform for its social networking service. A new job listing reveals that Twitter has a new internal team, codenamed “Gryphon,” that is “building a subscription platform.”

Pinterest Shares New Guide to Effective Pin Marketing in 2020 – Pinterest has published its 2020 advertising guide, which includes overviews and insights on all aspects of the platform – from the basics of creating an account, and how Pins works, to how the platform influences purchase decisions, and the various ad tools at your disposal.

Instagram confirms its TikTok rival, Reels, will launch in the US in early August – The company expects to bring the new video feature — which is designed specifically for short-form, creative content — to its platform in early August, according to a spokesperson.

👀 Hmm…

Hashtags On Facebook Help Increase Your Organic Reach In 2020 – Facebook is now pushing the use of hashtags in posts, stating that by adding hashtags, you can improve your reach. Increase organic reach on Facebook!

Unpacking Krispy Kreme’s free donut debacle: Turns out exacerbating a pandemic is bad PR – Krispy Kreme is licking its wounds after a free donut promotion to celebrate its 83rd birthday went awry, with customers swarming stores in Victoria and NSW – flying in the face of COVID-19 restrictions.

We Recommend

Atomic Habits by James Clear – People think when you want to change your life, you need to think big. James Clear says that real change comes from the compound effect of hundreds of small decisions – doing two push-ups a day, waking up five minutes early, or holding a single short phone call. He calls them atomic habits.

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The Week of 6 July

🚨 Breaking News

Facebook updates the algorithm again – To help news publishers better understand how News Feed works, they created a guide that explains how Facebook prioritizes the news content that people see in News Feed.

The music of Prince comes to TikTok – Dearly beloved…we are gathered here today to celebrate an icon named Prince. Following the 36th anniversary of his landmark album Purple Rain, TikTok partners with The Prince Estate to bring Prince’s full catalog to TikTok, introducing his music to a new (power) generation of fans.

Instagram’s latest test puts all Stories on one page – The company is newly testing a feature that will allow Instagram users to see more Stories at once, both on the home screen and in a new Stories-only experience.

👀 Hmm…

Hashtags are now cool on Facebook – Yep you read that right. According to Mari Smith and a bunch of other people who know this stuff, hashtags will now HELP your engagement. We know, we don’t get it either.

The Rock ranks as Instagram’s ‘most valuable star’ – The wrestler-turned-actor could charge advertisers more than US$1m per post last year, according to the social media marketing firm Hopper HQ.

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Spies, Lies, and Stonewalling: What It’s Like to Report on Facebook – Many journalists contacted for this story declined to talk out of fear of hurting relationships with Facebook’s communications shop. A number of journalists agreed to be interviewed, only to pass after speaking to their editors and PR reps. Some spoke off the record.

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They went there. Yep, they did.

The Week of 29 June

🚨 Breaking News

iOS 14: Apple keyboard finally adds emoji search – With iOS 14, Apple has finally added an emoji search field to the stock keyboard. Now, when you tap on the emoji button in the bottom left of the keyboard, there is a new search field above the row of emoji.

Facebook will show users a pop-up warning before they share an outdated story – Facebook  announced Thursday that it would introduce a notification screen warning users if they try to share content that’s more than 90 days old. They’ll be given the choice to “go back” or to click through if they’d still like to share the story knowing that it isn’t fresh.

👀 Hmm…

Media authority seeks fake news crackdown – The communications watchdog wants tech giants to crack down on fake news. The Australian Communications and Media Authority says the code should help Australians better judge the bona fides of what they are reading online.

TikTok Teens and K-Pop Stans Say They Sank Trump Rally – TikTok users and fans of Korean pop music groups claimed to have registered potentially hundreds of thousands of tickets for Mr. Trump’s campaign rally as a prank. After the Trump campaign’s official account @TeamTrump posted a tweet asking supporters to register for free tickets using their phones on June 11, K-pop fan accounts began sharing the information with followers, encouraging them to register for the rally — and then not show.

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No Filter by Sarah Frier – Ever wondered about the backstory of Instagram? This book breaks it all down and is guaranteed to teach you something you didn’t know.

Four Ways to Get the Most Out of TikTok Advertising – TikTok has been one of the world’s most successful social media platforms, so it’s no secret that retailers should be taking advantage of it.

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A thread worth reading…