5 Social Media Sites to Check Out in 2022

What’s new? 

Social media sites come and go, and that’s why we’ve put together a quick list of social media sites to check out in 2022. 

As marketers, it is essential to monitor the growth of promising new social media channels, especially when marketing towards millennials. It makes apparent where your audience is spending their time and can help you decide where to dedicate your time.

Suppose you join a new social networking site early on; it will put you ahead of your competitors as you understand the type of content that works best on the platform before it explodes in popularity.

In January 2022, there were over 4.62 billion active social media users across the globe, accounting for 58.4% of the world’s total population.

These growing numbers create plenty of opportunities to reach many engaged users outside popular social networking sites like Instagram, Facebook and YouTube.

Let’s look at a few social media sites you should check out in 2022. Will they be hits, or will they flop?


Backed by Live Nation, Octi is a new social network jumping on the AR and NFT train. Designed to use AR to let users connect with people in real life, users can produce original videos and earn Octi coins, which allow users to shop online. The more engagement your videos drive, the more Octi coins you’ll make.

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A social networking app with all of your family, friends, and colleagues on it … So, what’s the catch? 

HalloApp claims to be an ad-free network that doesn’t collect or use your personal information. Where have we heard that before? 

Cynicism aside, HalloApp connects users via phone numbers, and chats are end-to-end encrypted, meaning no one else can read them (including the HalloApp team). 

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Say goodbye to waiting for people to reply. As a real-time messaging app, Honk features no chat history or even a send button. That’s right, everything you say or read is typed in real-time. 

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Polywork describes itself as a “new kind of professional social network.” But what does that mean? Is it a cooler version of LinkedIn? 

Currently in an invite-only beta, Polyworkallows users to create a free personal web page for sharing professional and personal work, collaborate with others, and more. 

It’s super early days for Polywork, but it’s an idea worth keeping an eye on. 

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“The Anti Selfie Selfie Club.” 

Imagine if your friends were the paparazzi? Well, that’s kind of the idea behind Poparazzi.

Instead of uploading photos of yourself, Paparazzi is a photo-sharing app where friends upload photos of their friends. Don’t worry. You will receive a notification when a follower uploads a photo of you. You can remove any photos you don’t like, only followers can post directly to a profile, and all other photos need approval before being posted. 

It’s either the best or worst idea we’ve ever come across, but only time will tell if Poparazzi ultimately fails or succeeds. 

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What social networking sites have we missed? We would love to hear from you in the comments below!