The 5 Social Media Trends That Will Dominate 2016

Corinna Essa // 07th July 2015

2015 was a very exciting year for digital marketing, and more specifically, social media marketing. So in this article I will show you what the latest social media trends are and what we can expect to see more of in the coming years.

New platforms emerging

For the past few months we’ve seen a rise in the number of “niche” social media platforms due to the heavy criticism networks such has Facebook have received for their lack of privacy, and the priority given to advertisers.

Networks such has Ello, who emphasize they are “beautiful and ad-free” are likely to grow fast, as the network is currently processing 30,000 sign up requests an hour. With people’s demand for more privacy, we’ll also see the emergence of networks who emphasize just that. Yik Yak for example, allows users to anonymously create and view “Yaks” within a 10 mile radius.


 Podcasts which used to be an obscure way of broadcasting information from broad to very niche topics, has now become accepted as a mainstream way of consuming information. By offering to their audiences the abilility to pick and choose which topic they’d like to listen to, for free, at their convenience and from almost any device, it’s not surprise that more and more podcasts are being hosted and downloaded.  According to, the percentage of Americans who have listened to a podcast has almost doubled since 2008, from 9% to 17% by January of 2015. And this number is very likely to grow.


 Although 2013 marked the turning point for video, it seems we haven’t seen anything yet.

Social networks such as Twitter have been introducing more and more features to improve video consumption such as “video autoplay” feature introduced only  a few days ago. Facebook on the other hand, plans to become the new “Youtube”, as it currently experiences 1 billion video views a day according to the Independent.

It’s no surprise that Cisco predicts that video will account for 69% of all consumer internet traffic.

Social commerce

Although tools that make it easier for online retailers to sell their products directly from social networks aren’t necessarily new, it’s obvious social commerce is only going to become bigger.

Pinterest, Twitter and Facebook have introduced “buy” buttons which appear alongside posts, tweets and pins and allow users to purchase items in just a few clicks without ever leaving the platform.

In addition, Facebook has also introduced “dynamic product ads” that allow retailers to directly load onto Facebook their entire product lists and automatically target consumers with ads, across any device.

Needless to say, what we’ve experienced as social commerce is only the beginning…


For years, mobile devices have been considered as the second screen, but now major social networks have been forced to improve their mobile presence. Especially since Michael Brooks from AOL revealed that “more than 50% of facebook users are mobile”.

To adapt to these changes, Facebook introduced only a few weeks ago “Instant Articles” which hosts content in its app’s news feed, so Facebook users don’t have to click out of the network and wait for websites to load.

Corinna EssaCorinna Essa,
‘Social media strategist and CEO of social media marketing agency Social Media Worldwide’

1 Comment

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