What is TikTok? [VIDEO]

By now, we’re sure you’ve heard of the new social video app with more than 500 million active users – TikTok.

It’s kind of like Vine but with a few more features. But, what exactly is TikTok?

TikTok includes, filters, music and animations to help you make your videos. And users can share 15 second videos of themselves doing just about anything. You can also connect multiple clips together for a total of 60 seconds. Some common themes include dancing, lip-syncing, and funny videos.

In this video we break down the emerging social media giant and give you all the information you need to stay on top of your game.

Did you know that there is 1.4 million monthly active users in Australia and New Zealand. It’s estimated that Australians make up for just 2% of users on TikTok worldwide.

Although it is not as popular in Australia like it is worldwide, there are plenty of Australians who have already found success on the app.

Can brands use TikTok?

As it’s still a relatively new platform, it’s a bit unknown how brands will operate within the app.

Some tips for brands looking to try out a TikTok account:

  • Create your channel and only upload videos that are relevant to your brand
  • Use influencers to make your content seen by a larger audience
  • Pay to advertise
  • Use raw videos to show people using your product in real life
  • Step-by-step videos can be made on TikTok to showcase your product

Want to know more? Check out our blog post What is TikTok?

Are you using TikTok? What do you like most about the app? We would love to hear from you in the comments below!

What is TikTok? [VIDEO]