Facebook continue to make their targeting features easier and easier.
Using Facebook core audiences to find your people through is a powerful tool that will help drive your campaigns objectives to achieve success.
These targeting features lets digital marketing managers target people by different targeting types; location, demographic, interests, behaviours and connections
In this post, we’ll break these down and help you better understand how you can let this powerful tool work for your business.
Facebook Location targeting lets you target users based on a country, state and city. For example, you can choose a really broad location like Perth.
With advanced location targeting you can narrow your results more specifically, such as suburbs or post codes. This is a great option if your business is a physical store.
Let’s say you have a coffee shop in Leederville, targeting locations that are too far away makes no sense. Instead, you would want to target Leederville and surrounding suburbs such as West Leederville, North Perth and Mount Hawthorn.
Facebook Core audiences lets you target people by demographics. For example, if you have a flower store or run an online flower delivery service, running a campaign to single people doesn’t make much sense.
You can also target users by relationship status that includes people who have recently got engaged, married in the past 3 months, 6 months or year.
You can also choose from a bunch of different demographics including;
- Ethnic affinity
- Life events
We all have our own peculiar interests and hobbies, and as digital marketers you want to use this tool to find the people who will resonate the most with your brand.
For example if you have an online music store, you can now target people who have previously expressed an interest before.
You can choose to be as specific as you like with Interests. See the image below for the different types of “meditation” you can use to target your audience.
Targeting by behaviour lets you base your campaigns on things such as what people purchase, what technology they use, digital activities, ex-pats working overseas.
For example if you have an app that in only available on the Apple store, you wouldn’t want to target people using Android devices.
Connections targeting is based on audience engagement with your Facebook Page, Facebook Events, or app.
Modify and Manage Your Audience
Once you’ve saved a Core Audience, you can use it again for future campaigns. To access all your saved audiences, Custom Audiences, and Lookalike Audiences associated with your advertisement accounts by clicking on the Audiences area of Ads Manager or Power Editor.
This will show you an overview of all your audiences, their size, and status.