Facebook Photos: the Positive Impact on Engagement Rates

Facebook has over 300 million photos uploaded to its site each day,  the levels of creative visual content are growing at exponential rates.

Visual content is consistently ranking higher than other post types proving that photos have a positive impact on engagement rates; photos on Facebook (FB) pages receive 53% more likes and 104% more comments than the average post.

Here we have broken down the facts brought to you by our lovely friends at Wishpond.

  • FB users are uploading approximataly 300 million photos to FB per day
  • Useage of Instagram has increased 1,179% in six months
  • Photos on FB Pages receive 53% more likes, 104% more comments and 84% more clicks then text only posts
  • Posts that include photos recieve 120% more engagement whereas photo albums receive 180% more engagement
  • When compared to other forms of content; photos drew a higher engagement then videos, text only links and links
Facebook Photos: the Positive Impact on Engagement Rates