How to Add Alt Text to Instagram Posts

Using Alt Text on Instagram allows you to create a greater description of your photos when you upload them.

Alt text also allows screen readers to better describe images to users who have a visual impairment.

In this post we’ll show you how to add it to your Instagram photos and make your photos accessible to a much larger audience than ever before.

What is Alt Text?

Alt-text is a term that is used online to describe images, usually on websites. More recently, it is being used with images that are being uploaded to social media platforms.

Alt-text is a way to describe images when they fail to load. If you hover your cursor over the image will display the text if it was added when the image was uploaded.

It can be added to a photo when you upload it or you can edit the details another time.

Here’s How to Add Alt Text

Find the photo you want to add Alt Text to and click on the three dots in the top right corner.

instagram edit

Click on Edit.


Click on Edit Alt Text.

edit info alt text

Add your text and click on the blue tick located in the top right corner.

complete edit

You’re now ready to add Alt Text to all your Instagram photos. 

Be sure to check out the video version of this post!

Or if you’d like to learn more about Instagram, check out our online course or Masterclass in Perth.