10 LinkedIn Accounts to Make You a Better Social Marketer

When it comes to networking with clients, customers or potential business partners there is no greater social media platform than LinkedIn.

A successful LinkedIn profile can often be more successful than a short conversation.

When was the last time you had a short conversation where you could accurately tell someone about your employment, education and volunteer experience while at the same time listing your skills, endorsements and recommendations?

Probably never, right?

Well, with LinkedIn you can do just that and much more!

LinkedIn is perfect for generating leads, increasing followers, creating groups that are relevant to your field of work and starting conversations about your brand.

If you’re trying to improve your social marketing via LinkedIn, or simply just want to follow users who can make you a better marketer, you’ve come to the right place.

To help you out, we have sourced 10 LinkedIn accounts to make you a better social marketer.


Shama Hyder LinkedIn

Shama Hyder

Founder & CEO – Zen Media

LinkedIn Profile: https://www.linkedin.com/in/shamahyder/

Shama Hyder posts several articles a week that any social media manager will find value in. Her insights have earnt her the nickname “Zen Master of Marketing” by Entrepreneur Magazine and she was honoured at the United Nations as one of the top 100 young entrepreneurs in America. Make sure you follow her profile if you want to remain educated about social media marketing.

Check out: Your new super-weapon: Influencer marketing in the B2B environment.


Ryan Holmes LinkedIn

Ryan Holmes

CEO – Hootsuite

LinkedIn Profile: https://www.linkedin.com/in/rholmes/

It comes as no surprise that the man at the helm of Hootsuite would know a thing or two about social marketing.  Ryan’s profile has a heap of articles that will make you a social marketing pro. He’s also the author of the best-selling guide on Amazon – The $4 Billion Tweet (a guide for social media leaders).

Check out: Why Facebook’s struggles are good for brands using social media


Larry Kim LinkedIn

Larry Kim

CEO – MobileMonkey

LinkedIn Profile: https://www.linkedin.com/in/larrykim/

Mobile Monkey allows people to create powerful chatbots without coding. A free application that is used by millions of people worldwide. Larry is also the founder of WordStream, Inc – the leading provider of AdWords, Facebook and keyword tools. In June 2018, WordStream was sold for $150 million. His LinkedIn profile is a great resource for marketing tips, keyword tips and Facebook info.

Check out: Your start-up pitch only needs these 10 slides.


Aaaron Orendorff LinkedIn

Aaron Orendorff

Editor in Chief – Shopify Plus

LinkedIn Profile: https://www.linkedin.com/in/aaronorendorff/

Named by Forbes as a top 10 B2B Content Marketer, Aaron writes for popular websites including Mashable, Huffington Post, Business Insider, Success Magazine and Copyblogger (plus more). His profile gives great insight into content creation, marketing skills and management.

Check out: #LetsGetHonest: Something human is happening at LinkedIn


Dharmesh Shah LinkedIn

Dharmesh Shah

Founder and CTO – HubSpot

LinkedIn Profile: https://www.linkedin.com/in/dharmesh/

HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads and close customers. We were lucky enough to have James Gilbert, HubSpot’s Marketing Director in APAC, joined us as a keynote speaker at State of Social. 

Dharmesh’s profile is a great resource for entrepreneurship, marketing and SEO.

Check out: Growth alone doesn’t interest me anymore


Guy Kawasaki LinkedIn

Guy Kawasaki

Chief evangelist – Canva

LinkedIn profile: https://www.linkedin.com/in/guykawasaki/

Guy has written 13 books, works as a brand ambassador for Mercedes-Benz and is an expert on innovation, marketing, social media and entrepreneurship. He regularly posts on his LinkedIn profile and has more than 2 million followers!

Check out: How to start a company? Answer simple questions.


Nicholas Thompson LinkedIn

Nicholas Thompson

Editor in Chief – Wired

LinkedIn profile: https://www.linkedin.com/in/nicholasxthompson/

Nicholas posts about how technology is changing our world. He posts regularly about interesting stories he finds and brings you the latest in tech news. If you enjoy in-depth reads about the ever-changing digital domain, make sure you give him a follow.

Check out: Why complex storytelling is thriving in our digital age


Ann Handley LinkedIn

Ann Handley

Head of Content – MarketingProfs

LinkedIn Profile: https://www.linkedin.com/in/annhandley/

When it comes to content and digital marketing, you will be hard pressed to find someone more qualified than Ann Hadley. Forbes listed her as the most influential woman in Social Media and was named as one of the top 20 women bloggers by ForbesWoman. She has authored best selling material for the Wall Street Journal and is a member of the LinkedIn Influencer program.

Check out: The power of a meaty metaphor to explain a boring concept


Joe Pulizzi LinkedIn

Joe Pulizzi

Content Marketing Expert

LinkedIn Profile: https://www.linkedin.com/in/joepulizzi/

Joe is an entrepreneur, speaker, author and podcaster specialising in content marketing. He has authored four books that centre around branding, advertising and content marketing. He is the founder of Content Marketing Institute, an online resource for how-to information about content marketing.

Check out: What we know about marketing is holding us back


Michael Stelzner LinkedIn

Michael Stelzner

CEO/Founder – Social Media Examiner & Social Media Marketing World

LinkedIn Profile: https://www.linkedin.com/in/stelzner/

Michael Stelzner has helped millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness and increase their sales. His profile is a combination of Social Media Examiner posts and other resources he thinks his audience can benefit from. Stelzner is one of the best!

Check out: How to get more engagement with Facebook Live


Who have we missed? Do you have any recommendations for who we should be following on LinkedIn?



Sean graduated from Murdoch University in 2017 and went from intern to Account Manager with Coffey & Tea. He also contributes to Social Media Perth.