Pinterest has some powerful marketing superpowers, but the social media giant never seems to get the appropriate recognition.
From increasing website traffic, raising brand awareness or boosting app installs, Pinterest does it all!
We’ve gone and found 5 Pinterest case studies that have had huge success by marketing on Pinterest!
We hope you find some inspiration and consider using Pinterest during your next marketing campaign.
Crate & Kids – Always on Marketing
Crate & Kids sell children’s furniture and home decor. They wanted to reach more customers as their line of work is not a seasonal business – there is always babies being born and people wanting to redecorate their house. Crate & Kids wanted to make sure they could reach potential customers at just the right moment in time.
They noticed a need for more Pinterest content after a large number of people were using Pinterest to save their products and click on their site.
Crate & Kids ran their marketing continuously to keep up with consumer demand instead of having start and end dates for their advertisements.
“We use Pinterest as a direct sales mechanism for very hyper-focused programs,” said Kristin Heimsoth, Direct Marketing Strategist, Crate & Kids. “But our Promoted Pins also appear across a variety of campaigns so that shows Pinners that we’re in baby, we’re in kid, we’re in the playroom—we span a lot of their needs.”
Being ‘always on’ has made more people engage with Crate & Kid’s website and gift registry. They also have more signups and a lower CPA.
Learn more about this success story.
Runtastic – Analytics Driven Pinterest Campaign
Mobile fitness app developer used Pinterest Analytics to discover which creative and targeting strategies worked best to help them connect with their ideal users. This would beat daily install goals by 5X and triple revenue in three months.
Runtastic help people achieve their fitness goals through a customised, 12-week training routine.
Their Pinterest campaign was to achieve the highest number of app installs, registrations, and premium membership subscriptions.
The plan was to find people interested in improving their health and physique, but who don’t have the time to get to a gym regularly.
Below: Runtastic Featured Pin
Runtastic’s revenue tripled month-over-month in 3 months, which assisted them to exceed their return-on-investment goal by 2.2x.
Absolut Lime – Driving offline sales
The popular vodka brand drove their offline sales for their lime flavour vodka with a promoted video that showed people how to make cocktails at home.
“Absolut has a reputation for groundbreaking advertising—and this Pinterest campaign definitely delivered. Not only are the videos beautiful to watch, but they also drove great results for our newest flavour.” Simon de Beauregard – Director, Absolut.
To begin, Absolut studied their customer insights to better understand how Millenials engage with content about cocktails.
Absolut’s Promoted Videos revealed how to make different cocktails by showing the ingredients exploding. The video captured the refreshing nature of the cocktails and reminded people how easy they are to make. These ads were made vertically, so they were ideal for Pinterest.
Absolut lifted household penetration by 4%.
Easy (Argentina) – Product Pins lead to referral traffic
The Argentinian home-improvement retailer published new Product Pins showcasing their products to inspire home decor ideas, grow their following on Pinterest and increase referral traffic to their website.
Easy wanted to become Argentina’s most inspiring source for home decoration ideas. They wanted to showcase their products in a way that raised awareness about the different products they carry, motivated people to improve their homes and helped people go to the Easy website.
“We started out with the goal of traffic referrals, and we got that plus so much more. Pinterest Analytics helped us understand what people clicked and saved, providing insights into current and upcoming trends.” –
Digital Marketing Coordinator, Easy
Easy saved Pins to their boards every day. The Pins feature clean, professional photos of the brand’s many products as you would see them in a home or display room.
Easy Argentina saw website referrals grow. They also grew their metrics on Pinterest itself, boosting traffic to their profile, boards and Pins.
Carnival Cruise Line – Increased clickthrough rates and lower cost-per-click
The cruise line started advertising on Pinterest in early 2016 using an always-on marketing strategy. There’s a big audience for Carnival to reach as 62% of Pinners plan future travel on Pinterest. Always-on campaigns make sure that Carnival reaches in-market travellers all year long.
In 2017 they would develop a campaign that would help them reach new cruisers. Carnival tested ads targeted to search so they could capitalize on Pinners’ ideas and align campaigns to people’s unique search patterns.
Carnival’s goals were met with strong results and great efficiency. They’ve seen an up to 71% lower cost per click than comparable tactics on other platforms. Also, their clickthrough rate on Pinterest increased 14% in the third quarter of 2017 over the previous quarter.
What Pinterest Marketing tips do you have? We would love to hear from you in the comments below!