Has Pinterest piqued your interest?
In the competitive world of social media, dominated by massive superpowers like Facebook, Instagram, and Twitter, it’s often easy to forget about some of the lesser-known, yet equally dynamic, platforms out there.
And Pinterest is certainly one of those platforms that has been flying under the radar.
For the uninitiated, Pinterest may see fairly daunting at first glance. But this engaging, constantly-evolving platform can be a real game changer for businesses looking to take their social media game to new heights.
If you’re a total newcomer to Pinterest, you’ve come to the right place. We’ll be taking a look at some of the coolest features, effective tips, and how to be successful on the platform.
So, let’s get started with Pinterest for your business…
What is Pinterest?
Try and think of Pinterest as a vision board. However, instead of cutting up magazines and pinning them to a corkboard, Pinterest takes the vision board experience and makes it digital. On Pinterest, users “pin” interesting images and videos they find on the web to different digital boards.
People use these boards for a variety of reasons — as inspiration for their own DIY projects, to show off their own work, to use as educational tools, etc. And businesses often use them as digital mood boards. The possibilities are endless.
Because Pinterest allows such a high level of customisation, it may also be helpful to think of the platform as a visual search engine.
The benefits of Pinterest for your business
You may think Pinterest sounds like a great platform, but it might not be suitable for your business. Well, it’s time to stop thinking that way. With over 200 billion “pins” saved on the platform and 335 million monthly active users, Pinterest is simply too popular for businesses to ignore.
Pinterest allows you to share your content with an actively curious audience, drive traffic to your website or other social platforms, learn about what your audience likes and doesn’t like about your business, and so much more.
Let’s take a look at some of these ideas in more detail to help you get started with Pinterest:
Get your ideas out there — when you create “pins,” you’re making your products far more discoverable to a far larger audience. When people follow you, your “pins” will often appear right on their homepage. This is a great way to keep your product front of mind and drive traffic to your website.
“Pins” are almost evergreen — we all know evergreen content is gold. Obviously, whether or not content is truly evergreen depends on what the content is. But content on Pinterest seems to last longer than on other social platforms, and that’s because content on Pinterest builds exposure as it gets searched for and repinned.
It’s not stagnant — people are always looking for inspiration. Stagnation kills brands. Fortunately, the way in which Pinterest operates encourages people to search and repin images all the time. This keeps your content moving, placing fresh eyeballs on it all the time.
There are great metrics — on Pinterest, like any social media platform, you need to have goals. And to achieve those goals, you need to be able to measure them. With a free Pinterest Business Account, businesses are able to track “pins” by impressions, clicks, and saves. There’s even the ability to create paid ads, so your content is seen by more people and the people you want to see it.
- Pin: an image shared on Pinterest, including a description and a source.
- Pinning: the act of sharing images or videos.
- Pinboard: a collection of “pins” often organised around a common theme.
- Repin: the act of sharing a “pin” originally added by a different user.
- Pinner: a Pinterest user.
Getting started with Pinterest
You may be wondering where you should start on Pinterest for your business. Well, the simple answer is to just jump on the platform and start having a play around. It’s always great to familiarise yourself with a new platform before you start trying to conquer it.
Once you’re feeling comfortable with the platform, here are a few steps for your business to get started:
- Strategy! Define how you are going to use Pinterest to greatest effect. How is it going to fit within your broader social media strategy?
- Create a profile for your brand.
- Create your first board.
- Save some “pins” from your website to your board.
- Have a look around and repin some relevant content from other users on Pinterest.
- Upload new pins from your website and others.
Whatever your goals are for your business, it’s great to know that such a powerful took like Pinterest is at your disposal. Whether you’re trying to increase brand awareness, build a more targeted audience, or simply put your product out into the world for more people to see, Pinterest is the platform to do it.