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Social Media Statistics Australia – December 2016

SMPerth // 06th January 2017
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Today we post our monthly report showing the most popular social networks in Australia over December 2016.

We also recap the year as a whole and highlight the biggest changes to the social media landscape over 2016.

The Australian market is now in a mature phase, we don’t see large growth for all networks as we did a couple years ago, however there are still some significant changes to major services like Instagram, Snapchat and WhatsApp.

Social Media Statistics Australia – December 2016

1. Facebook – 15,000,000 users (steady)
2. YouTube – 14,700,000 UAVs
3. WordPress.com – 5,200,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data)
6. Tumblr – 4,000,000
7. LinkedIn – 3,600,000
8. WhatsApp – 3,100,000 Active Australian Users (30% increase since 2015)
9. Twitter – 2,800,000 Monthly Active Australian Users approx
10. TripAdvisor – 2,700,000
11. Tinder – 2,000,000 Australian users (my estimation)
12. Blogspot- 1,700,000
13. Yelp – 1,600,000
14. Flickr – 510,000
15. Pinterest – 280,000
16. Reddit – 100,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active Australian users approx (my estimation *revised*)
19. StumbleUpon – 40,000
20. Foursquare/Swarm – 12,000
21. Digg – 11,000
22. Periscope – 9,000
23. Delicious – 9,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).

Penetration of the Australian Population

Approximately:

  • 6 in 10 Australians use Facebook
  • 1 in 2 Australians use YouTube
  • 1 in 5 Australians use Instagram
  • 1 in 6 Australians use Snapchat

Key Points to Note:

  • 61% of the total Australian population is an active monthly user on Facebook.
  • 1 in 6 Australians are a Daily User on Snapchat.
  • Over the year we have seen both Instagram and Snapchat grow their Australian user base considerably.
  • Twitter has experienced stagnant user growth over the past 2 years and has a considerable churn rate of new users signing up but then never using the service.
  • Blogging is slowly decreasing in popularity.
  • Google Plus also has stagnant growth and the service hasn’t increased its Australian user base for sometime as they attract 60,000 monthly Australian users.

 

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Statistics compiled by SocialMediaNews.com.au for December 2016. Stats and research produced by the Vivid Social – Social Media Agency. Figures correct as of 31/12/16.

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