Asia is the most populous continent in the world and due to censorship laws and the contrasting social media landscapes in each of its countries, it’s experiencing the most diverse and rapid social media growth on the planet.
Due to the high volume of social media channels and users in Asia, there is likely to be a platform suitable for your brand. China, the most populous country in the world, is the source of most of them.
Some of the notable popular Asian social channels include:
WeChat is the most used app in China, and is also used in other parts of Asia. It’s predominantly a messaging app, but has expanded its range, adding payment options for utility bills, location sharing, gaming rewards and a host of other cool features. Although it started as a simple messaging service, it has since developed into an essential lifestyle app.
Sina Weibo is a Chinese microblogging app similar to Facebook and Twitter, which are inaccessible in most parts of the country. The app has attracted many Chinese celebrities, and its most followed user, Xie Na, has amassed over ninety million followers. Sina Weibo serves as a space for users to share created content in a variety of different ways. And if Xie Na is anything to go by, there is clearly an audience.
LINE is a Japanese messaging app that is popular across Asia. Similar to WeChat, it started as a simple communication platform that has developed an array of new features. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. More recently they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to UberEats in Japan.
SNOW is a South Korean messaging and multimedia app. The app is only a few years old and is quickly gaining traction as one of the most diverse photo sharing apps in Asia. SNOW has a similar foundation and basis to Snapchat. What separates the apps is SNOW’s myriad of filters and stickers which incorporate augmented reality.
These are just some of the intriguing apps available and widely used across Asia. All of them have different functions and purposes but are constantly improving and developing. When choosing from the apps available, you must consider the audience for your brand. Clearly there are many social channels in Asia, but the saturation can make it difficult to find the right one. It’s important to think of who you are trying to reach, how you are going to reach them within the app, and what tailored content can you produce, to keep them engaged.
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