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Don’t forget the power of email marketing

Email marketing continues to have the greatest return on investment (ROI) of any marketing medium, at $40 for every $1 invested.

Email marketing not only helps you develop relationships with your consumers but also provides a tried-and-true method for nurturing leads and converting them into long-term clients.

No matter your industry, growing an email list is a critical component of any effective marketing strategy, allowing you to communicate your narrative, showcase products and convert subscribers to paying clients.

Here are effective ways to grow your email database.

Optimise subscription forms

One of the first stages of developing and managing your email marketing list is establishing subscription forms to acquire your visitor’s information. This can be a welcome pop-up, an online form, a custom landing page or an exit intent pop-up. If you want a high conversion rate, pay attention to the design, copy, and placement of these forms (these are just some of the elements you can A/B test here).

TIP: If you have an exceptionally high traffic blog post, be sure to include a signup form on that page.

Offer an incentive

If you want visitors to sign up to your email marketing list, you need to give them something in return. Give them a cause to want to hear from you, in other words. Incentives may frequently provide the extra push needed to entice visitors who would otherwise abandon your site to join up.

A DMA report found that 60% of users sign up for an email newsletter to receive offers and sales. 

Common incentives include limited-time offers, free shipping, access to exclusive content, discounts and even a competition.

Email marketing campaign

Create targeted email lists

Growing your email subscriber list entails learning more about the people who have previously signed up. Who are they? Where do they live? What are their interests? What do they need help with?

You can begin segmenting your audience into categories once you’ve obtained this information. Your subscribers will no longer receive the same messages, but only the ones that are most relevant to them!

If there are subscribers who aren’t engaging with your emails, try a re-engagement campaign and offer incentives, discounts or exclusive content to bring them back into the fold.

Gate important content

You probably have a lot of high-quality information that you’re giving out for free. Try restricting access to your A+ content until a user submits their name and email address if you genuinely want to expand your email list and increase engagement.

To provide the possible subscriber with the desired return, gated content must be well-written and informative; remember that you’re trading in return after all!

Aside from blog posts and articles, content you can lock include research reports, webinars, videos, downloadable tools and resources, cheat sheets and checklists.

Provide high-quality content

To preserve your business’s relationship with your subscribers. With 43% of consumers in the UK saying irrelevant emails are 1 of the primary reasons they unsubscribe, it’s vital to keep them engaged and provide them with high-quality and relevant information.

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