What Content Performs Well on TikTok?

To really hit it big on TikTok, you need to pay close attention to trends. 

Social media is all about trends, and there is no better example of this than TikTok content.

Whether it’s setting them or following them, trends are an integral part of the massively popular video sharing platform. 

Before you jump in the deep end, you should first take some time to explore and get to know TikTok. There’s no shame in walking around in waist-high water until you get more confident. Having a plan and understanding what content performs well on TikTok is crucial in the success of your own videos. 

While you may think the short style of TikTok videos makes the platform easy, creating great videos still takes time and effort, and you don’t want to be wasting that time and effort making videos that don’t work on the platform. 

We’ve already touched on the types of videos people make on TikTok, so we won’t go into specifics here about things like food videos, dances, lip-syncing, etc. Instead, let’s take a look at what content performs well on TikTok from an overarching perspective.  

TikTok Content Trends

We touched on trends just before, but it’s worth repeating. While some platforms lend themselves to original and creative video content, the most-successful videos on TikTok are those that are easily replicated and quickly produced. 

Trends come and go, so you’ve got to be fast. Sometimes, you have to be ahead of the curve. However, setting trends is difficult to do when you’re first starting out without many followers, so your best bet is to take a look around TikTok’s discover section and check out what hashtags are trending on the platform. From there, you can start trying to capitalise on the momentum of existing trends.  


On TikTok, challenges go hand in hand with trends. And they come in all shapes and sizes. Whether it’s balancing a Pepsi can or any number of dance challenges, TikTok users seem to love a challenge. 

TikTok Content with authenticity 

It’s difficult to be 100 percent authentic on social media. Many platforms are filled with filters and effects, and it’s actually healthy to be sceptical about what you see online, especially if what you’re seeing is coming from a brand or business. 

This may not surprise you, but TikTok has a fairly young user base. What a shock, right? But what may surprise you is how perceptive young people are to brands and businesses that aren’t being authentic. This is certainly the case with influencer marketing, especially on TikTok. 

Anyone can flash a product and talk about how much they love using it, but it’s pretty easy to tell when someone is being disingenuous. If you’re coming at TikTok from a marketing point of view, you need to really stop and take some time to think about your strategy and the influencers you decide to team up with. 

Content with Value 

One of the keys to finding success on social media platforms is about how effectively (and cheaply) you can offer your followers some kind of value. That’s why educational or instructional videos perform so well online. People love to learn new things, and TiKTok is a great platform for your brand or business to teach.  

Have a think about what your brand or business can offer TikTok users. If you can help people learn a new skill or discover something interesting, they’re far more likely to engage with and share your content with friends. 

Ready to learn more? Visit our TikTok Resources Guide.