Storytelling in marketing is the latest trend that brands worldwide seem to be embracing, but is it all hype, or is it warranted?
Traditional marketing has its place in today’s media landscape, but why does so much traditional marketing seem to implement digital elements as an afterthought?
Coupon marketing uses coupon codes, vouchers, offers and discounts to attract and retain consumers. It is a marketing strategy that plays directly into the customer's interest in saving money on purchases.
Thanks to the fast-paced nature of the internet and social media, brand reputation is more important than ever! Let’s explore further.
While many people (and businesses) view social media platforms—like Facebook, Instagram, Twitter, TikTok, and LinkedIn—as the holy grail of marketing that will magically fix all of their problems, it is important to remember the distinction between promise and performance.
All this data means it’s never been easier to cherry pick the numbers that support whatever it is we want to prove or whomever we want to impress.
More than ever before, consumers place increasing importance in their direct experience with a company versus their flashy marketing campaigns.
Many businesses fall into the trap of thinking they need to be active on every social media platform under the sun, but that’s simply not true, especially when it comes to investing money and running paid ads.
Getting reach on organic posts is becoming harder - that’s why businesses are turning to social influencers to drive their brand’s marketing message.
While businesses understand the value of having a social media presence, are they using the right platform to achieve their marketing objectives?