Any brand that has a social media presence needs to be responsive to this communication, but sadly they’re often not.
Conversations with consumers
If you are spending any money on a marketing campaign you need to know how it is performing – you want to know how effective it is, right?
One of marketing’s golden rules is ensuring your message is relevant to your customers.
To do this, you need to know where they are at in the buyer journey.
When it comes to social media marketing, there are certain things that brands just shouldn’t do.
If you spend a bit of time online it’s likely you’ve had the feeling you’re being watched or followed at least once or twice.
Could you be giving your audience social fatigue syndrome?
You probably shouldn’t do it all, but how can we determine what it is we should be doing and where we should be focusing our resources in the first place?
Many small businesses and start-ups realise the value of having social media as part of their marketing but find they don’t have the resources to effectively manage their accounts.
Social media has long been pegged as a marketing cure-all, but what happens when it doesn’t deliver? Here’s seven things you should definitely examine.