Many businesses fall into the trap of thinking they need to be active on every social media platform under the sun, but that’s simply not true, especially when it comes to investing money and running paid ads.

Getting reach on organic posts is becoming harder - that’s why businesses are turning to social influencers to drive their brand’s marketing message.

While businesses understand the value of having a social media presence, are they using the right platform to achieve their marketing objectives?

Reputation management in the age of online review sites can be tough going, but here's some ways to turn the tables and make the review sites work for us!