When it comes to posting your content on social media, the "when" is equally as important as the "what". If you're not seeing the levels of engagement you'd like on your posts, you need to look at the time and day you're posting.

We're sharing five tips you need to know to increase your brand's profile TikTok and Instagram Reels and improve your marketing performance

To put it simply, buyer personas are fictional representations of your perfect customers, developed through interviews, market research, and surveys.

Facebook post types continually evolve as the platform explores new features and trends. But which post types are right for your business?

There's no getting around it: social media is a visual experience. However, just because videos and images reign supreme on social, you shouldn't neglect text, especially your captions.

Find out how to find the best Twitter hashtags which will help your tweets get seen by as many eyeballs as possible.

The direct message feature can add significant value to your business by engaging with the customers, reinforcing brand virtues, and creating lifelong value with each message sent.

Guests joined us at Frisk Small Bar for a night with Perth's digital marketing industry and put a face to the connection you keep meaning to meet.

State of Social is proud to announce it is the first Australian event to claim DICE (Diversity and Inclusion in Conference and Events) certification for their 2021 Conference, themed ‘Chaos’.

Australia’s brainiest marketing event is back to help you choose the right path when the apocalypse comes out of leftfield. See you at State of Social '21?