Need a new read? Here's the books we have on the bedside table at the minute...

Using the perfect image for your social media marketing can ultimately determine your success.

Share on social: three common words in marketing. Why does some content go viral? Why do some posts engage and others fail?

We're sharing five tips you need to know to increase your brand's profile TikTok and Instagram Reels and improve your marketing performance

To put it simply, buyer personas are fictional representations of your perfect customers, developed through interviews, market research, and surveys.

There's no getting around it: social media is a visual experience. However, just because videos and images reign supreme on social, you shouldn't neglect text, especially your captions.

The direct message feature can add significant value to your business by engaging with the customers, reinforcing brand virtues, and creating lifelong value with each message sent.

Pinterest followers are a valuable resource for any brand trying to grow online. How you go about increasing your following, however, is another story.   

Creating YouTube videos is something that all brands have probably considered at one point in time, but where do you start?

LinkedIn ads offer an alternative to crowded platforms like Facebook and Twitter. But have you ever stopped to take the time to consider the possibilities that LinkedIn advertising has to offer your business?