If you want to succeed in this new digital era, then creating your social media profiles is the way to go. It isn’t as easy as just making an account and having it there though.  You need to establish a positive and engaging online presence to build a credible reputation.

Over the last two years, there has been a surge in the number of pages using Facebook’s Branded Content tool. Here's what you need to know about the policy.

Because we know that running a business can be expensive, we’ve pulled together 10 free tools to help you understand your social media audience.

Facebook groups are a great way to promote your business and find new clients. They’re also one of the last bastions of ad-free real estate on Facebook (despite some testing by Facebook of ads within group feeds last year).

There is a clear difference between follow and no-follow links and over the years Google has tried to encourage website owners to use do follow links sparingly. You even get plugins for WordPress which automatically make your links no-follow. So, what’s the difference between do follow and no follow links?

Three out of four members of Perth’s social and digital community Social Media Perth believe Facebook will experience a loss of users over the rolling data privacy scandal.

If you want to make sure you’re following the do’s and don’ts of social media, here are 8 important social media etiquette rules for your business.

Pinterest hasn’t always been high on the social media radar for businesses. What was once commonly viewed as a DIY tips and tricks website (predominately for women) has grown into a powerful e-commerce channel.

B&T recently published the commentary piece: Social Media is Acting Like Big Brother by State of Social’s Behaviour Session keynote speaker Adam Ferrier.

Managing several social media accounts is unlocking stress levels of another kind.