Storytelling in marketing is the latest trend that brands worldwide seem to be embracing, but is it all hype, or is it warranted?
Writing is more than simply a means of communication; it is also a means of creating significant tales, making relationships, and building a brand.
Gone are the days of only telling your audience what your product or service is. Now you have to show them, who your brand is, what it stands for, how your product or service works from a consumer point of view and in a really cool authentic way.
To put it simply, buyer personas are fictional representations of your perfect customers, developed through interviews, market research, and surveys.
There's no getting around it: social media is a visual experience. However, just because videos and images reign supreme on social, you shouldn't neglect text, especially your captions.
How to market a “boring” brand is a question that stumps businesses all over the world.
Captions may feel like a bit of an afterthought, but they’re actually incredibly useful for adding context, driving sales, and engaging with your audience.
It feels like we never stop hearing about online content and how important it is for SEO and social media traction.
Are you crafting beautiful emails but not seeing the results? It may all be a matter of time…
If you want to get the most out of your marketing strategy, it’s crucial that you spend some time and create your ideal customer persona.
