To put it simply, buyer personas are fictional representations of your perfect customers, developed through interviews, market research, and surveys.
There's no getting around it: social media is a visual experience. However, just because videos and images reign supreme on social, you shouldn't neglect text, especially your captions.
How to market a “boring” brand is a question that stumps businesses all over the world.
Captions may feel like a bit of an afterthought, but they’re actually incredibly useful for adding context, driving sales, and engaging with your audience.
It feels like we never stop hearing about online content and how important it is for SEO and social media traction.
Are you crafting beautiful emails but not seeing the results? It may all be a matter of time…
If you want to get the most out of your marketing strategy, it’s crucial that you spend some time and create your ideal customer persona.
Execute a successful content marketing strategy with our checklist and audit to successfully drive your targeted audience to engage with your content and increase brand perception.
The world has changed. And that means marketing images need to tell a different visual story to avoid looking out of place.
Knowing the best channels for your content can be confusing. In this post we show you how to distribute your content based on your audience and goals.