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We wanted to look at some of the key problems from the previous guidelines developed by The Australian Association of National Advertisers (AANA).

Here is a collection of all our content marketing resources that will help you deliver the right message to your desired audience.

Have you ever been scrolling through whatever social media account you’re currently on and came across something that instantly grabbed your attention?

While the benefits of user-generated content are plentiful, it can be difficult to filter through the noise. Here are four tools to try for curating UGC.

There is a clear difference between follow and no-follow links and over the years Google has tried to encourage website owners to use do follow links sparingly. You even get plugins for WordPress which automatically make your links no-follow. So, what’s the difference between do follow and no follow links?

One of marketing’s golden rules is ensuring your message is relevant to your customers. To do this, you need to know where they are at in the buyer journey.

In this second part, we take a look at some of the technical terms used in content marketing, from optimisation and distribution to measuring performance.

Being successful on social means making sure the content you post is relevant to the different audiences and features of each platform.

There’s a lot of jargon in the digital world, but most of it is useful for communicating to our peers so it’s important to be aware of them.

Most marketers would agree that content marketing and social media complement each other perfectly.