In this second part, we take a look at some of the technical terms used in content marketing, from optimisation and distribution to measuring performance.

Utilise social media to drive event sales by building the buzz well before the event starts - create shareable assets that’ll cause attendees to interact.

Here are 10 ideas to cure your creative block through your feed and Instagram Story

Running a fundraising event and don't know how to get the word out there? Social media is one of the most effective tools to compliment your fundraising.

In the ages of TikTok, Instagram Reels, and YouTube Shorts, video editing apps are essential tools for digital marketers.

Behind every successful social media campaign is a talented, savvy social media manager, whose goal is to make the company’s digital brand well represented.

Being successful on social means making sure the content you post is relevant to the different audiences and features of each platform.

There’s a lot of jargon in the digital world, but most of it is useful for communicating to our peers so it’s important to be aware of them.

Having a blog is said by many online marketing specialists to be key to great SEO, but do you have to have a blog to rank organically?

Most marketers would agree that content marketing and social media complement each other perfectly.