“I have 687 friends. This is living.”
From the advertising legends at Saatchi & Saatchi
“Older people are becoming more and more anti-social.” Clearly, they are missing out on life. Well at least according to the young girl with 687 friends on Facebook her parents are, they only have 19 Facebook friends!
With such beautiful irony, in this ad for Toyota, Saatchi & Saatchi have depicted the popular opinion that in having so many connections on our social media profiles we are actually socialising and ‘living’ life to the full.
Unfortunately, the girl didn’t read the whole article about older people being anti-social. If she had, she may have discovered that her parents belong to a generation of go-getters.
A series of clips show her parents, having taken their Toyota off-road, out mountain biking, with their friends. Sadly, she’s at home glued to her laptop, alone except for Facebook.
Keep on rolling.