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DOWNLOAD // Instagram Content Audit


Did you know that 36% of Australians use Instagram?

It’s one of the fastest growing platforms for brands, so there is really no excuse for you not to be on it.

Whether you’ve been using Instagram since its inception, or you’re new to the world of hashtags – it’s never a bad time to complete an Instagram Content Audit.

To have access to our free Instagram Content Audit all you need to do is enter your email below and click ‘DOWNLOAD’.

Our free IG template covers everything from style, hashtags, captions and more.

What is an Instagram content audit?

A content audit lets you see if your social media account is aligned with your business goals. It also gives you an indication if you are on the right track with delivering content that resonates with your target audience.

Now, we know what you’re thinking. When you hear the word ‘audit’, your eyes roll into the back of your head and you begin to slightly panic. But don’t worry, this is nothing like a tax audit – you have nothing to fear!

An IG content audit will offer your business valuable insights and information about how you can improve your Instagram account. And the more often you complete an Insta content audit, the process will seem easier and easier.

Why do I need to do a Instagram content audit?

It’s becoming harder and harder to get people to click on your content.  A content audit helps you collect valuable insights that can help determine the success of your social media strategy.

With our free download template, we will help you answer questions, including:

  • Have you filled out your bio correctly?
  • Is your profile visually consistent?
  • What kind of story does your profile tell?
  • Is your business easily recognisable?
  • Does your content tell a story?

The template also helps you to:

  • Plan content
  • Analyse top performing content
  • Analyse use of hashtags

How often should you complete an Instagram content audit?

A content audit can be carried out as often as you like. We suggest doing an audit monthly or quarterly, depending how active you are on Instagram.

Once you have a better understanding about the content you are publishing to Instagram, your role as a social media manager will become infinitely easier.

Download your free audit template today to get exclusive access to Instagram insights for your business!

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