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Choosing the Right Hashtags for Instagram

Choosing the right hashtags for your Instagram account could be the difference in getting those few extra likes.

When you post make sure you use hashtags that are relatable for your audience as it can be a great way to extend your reach on social media – it can be another avenue for people to view your post. 

Hashtags can help organise your content into categories which will help people find your posts faster and easier. 

Don’t use the exact same hashtags on every post you make – it could be seen as spam by the Instagram algorithm and it could affect the visibility of your account and what you post.

Relatable Hashtags

Finding the right Instagram hashtags to use is all about understanding your target audience and what they like. Find ones that people actually would search for and is relatable to your posts.

Find out what you can relate back to the post and what you think will be popular amongst your community of followers.

Research your audience and competitor accounts to get a better idea about what hashtags they’re using.

Don’t rely on the use of hashtags that are too popular

related hashtags

The key especially for a young brand is not to put your content into the most popular hashtags – this is because your content will get lost in the sea of content going under that hashtags.

Instead, click on the most popular hashtag that you have search and follow through to “related hashtags” – this will show you hashtags are less popular and enable you to determine better-suited hashtags that will enable your content to be in the top posts of that hashtag – which means better engagement and more followers in the long run.

Niche Hashtags

instagram #goldlab

The best way to find these hashtags is to look and see what Instagram hashtags your audience, competitors, and relatable people are already using. 

You might be surprised by just how niche hashtags can get.

Say you are going to post a photo of a Labrador on Instagram – instead of just tagging #dogs which has over 63 million posts, you could also tag #labrador or #goldlab which has over 6,000 posts.

This way your post will reach a more targeted audience of people who really love Labradors.

instagram #dogs

Instead of hashtagging your post with every type of dogbreed (#dog), your post will now also be aimed towards Labrador lovers (#goldlab).

This is a great way to reach a niche market and to reach your target audience without costing a thing!

Be sure to check out our post about why you should be following hashtags for more information.

Use Hashtag Sets

Don’t keep using the same hashtags every time you post. This doesn’t help your account at all.

In fact, during shadowbans, accounts continuously using the same hashtags get marked. Instead, create your own sets. After you have done your hashtag research create a notes page on your phone that has multiple sets of 24 – 29 hashtags that relate to the content you share.

In these sets have a combination of popular hashtags and less popular hashtags. This way you are ready to go when you are posting and have the best possible hashtags for the situation.

We hope you have enjoyed this post on how your brand can choose the right hashtags for your Instagram posts.

We’ve turned this post into a video for those who don’t have time to read… check out the video version here.

Want to learn more about Instagram Hashtags?
Check out our Masterclass for Instagram Marketing, Hashtags, Content and Growth.

Tyson Spensieri
Tyson has recently graduated with a Bachelor's Degree in Business, majoring in Marketing, Advertising and Public Relations