Smart ideas to boost your Instagram engagement
Instagram engagement can feel difficult to achieve at times, but with over 1 billion global users, the platform is a powerful tool engagement tool.
Instagram engagement refers to the various ways in which users connect with your content, such as likes, comments, shares, and saves. When your audience has a strong enough connection with your brand, they are more likely to take a desired action.
Great engagement can help the Instagram algorithm prioritise your content, ensuring that you reach more and more of the right users.
In light of declining engagement rates and the ever-changing algorithm, savvy marketers are looking for strategies to boost Instagram engagement despite some hurdles.
Here are our top tips.
Instagram is filled with branded messaging that overlooks the platform’s purpose to be a visual inspiration tool. People today yearn for connection, and storytelling is one way to provide that. Social media users are considerably more inclined to buy into your content and share it with their friends if they have an emotional connection to it. Sharing user-generated material that resonates with your business is one approach to include storytelling elements into your Instagram strategy. Longer captions with elements of storytelling and authenticity are especially effective because they make businesses appear more authentic and allow them to form deeper connections with their followers.
Instagram posts featuring numerous images, known as carousels, are a terrific method to increase engagement. Try publishing a few with carousels once you’ve mastered the art of making eye-catching images. A study of over 22 million Instagram posts found that carousel posts are the most engaging post type. It could be because the algorithm reserves this kind of post to followers who didn’t engage the first time, giving them a second or third chance to make an impression.
Engage with your followers
When an Instagram follower interacts with your brand, it’s time to reciprocate. Respond meaningfully to comments, DMs, and Instagram content that your followers tag you in to show that you’re paying attention. A positive brand response can encourage people to engage with you again in the future while also laying the groundwork for solid two-way partnerships. To acquire exposure among their followers, comment on posts from accounts with a similar target audience. You can also use hashtags to identify and comment on posts from possible clients straight in your feed by following relevant hashtags.
Use stickers to increase Instagram engagement
Every day, Instagram Stories is viewed by over 500 million unique users. Not only do people enjoy Stories, but Instagram also provides engagement-boosting “stickers” that you can use to increase the number of interactions on your Stories. This feature can generate a lot of Instagram engagement for your brand, regardless of what type of business you run. You can make polls, quizzes, and emoji sliders with Instagram Stories stickers or even hold a Stories-based Q&A. They’re entertaining and interactive features that your audience will enjoy.
The Instagram algorithm rewards active users, so by posting frequently, you will help your content reach a larger audience and increase Instagram engagement. Experiment with your posting schedule to find the optimal time for your brand to post on Instagram. When users interact with your content, Instagram knows to present it to them more frequently. It’s important to remember that more isn’t always better. Businesses post roughly once a day on Instagram on average, and they don’t experience an increase in engagement when they post more frequently.
Utilise Instagram SEO
Your account handle and account name are the two most important factors that affect SEO. The first is your registered ‘@’ name, which should clearly indicate the industry in which your company operates, so keep it brief and memorable. Your account name, which appears beneath your profile photo, should correspond to your account handle and industry. Instagram will check queries against your account name when people search for words or emojis on Instagram.