Instagram Carousels: increase your engagement

If one picture is worth a thousand words, what about 10 pictures?

Instagram Carousels should be a part of your marketing strategy. If they aren’t, you’re missing out on a great feature of the platform.

Instagram Carousels are a versatile tool allowing accounts to include imagery, video, or the perfect mix of both, in one single post to convey a particular message.

Socialinsider found that carousels have an average engagement rate per post of 1.92%, compared to 1.74% for images and 1.45% for videos, with the engagement rate per post increasing to over 2% when all 10 carousel slides are utilised.

Here’s how you can boost engagement and reach new audiences.

Before and afters

Instagram Carousels are a terrific method to demonstrate a real-life example of how your product or service improves something. Before-and-after posts perform effectively in several sectors, including beauty, architecture, fitness, construction, creative services and many more. Instead of dividing a single image into two, you can use Instagram Carousels to share full-sized before and after transformations, with the promise of a reveal often sparking curiosity, increasing more swipe-throughs.

User-generated content

It should never be a one-way dialogue on social media. Highlighting user-generated content on your account is one of the best methods to engage with your followers. Everyone loves getting a special mention, and Instagram Carousels are ideal for showcasing user-generated content roundups, particularly when some of the content doesn’t fit your visual brand aesthetic. While you can sing your own praises, there is nothing more potent than a real-life customer sharing their positive experience with your product or service.

Data and education

Instagram is a visual-centric platform; instead of sharing essential information in the long-form caption, share it in an Instagram Carousel. Get creative and make tiles that highlight your key message through text, images, illustrations or graphs. If the visuals catch your follower’s eye, they are more likely to read the caption or visit your profile.


If your how-to material is too long for an Instagram Reel and too complex to explain in a caption, Instagram Carousels can help. Tutorials are an excellent method to demonstrate the value of your products or services. Use images, videos, or both to provide step-by-step instructions on how to use a specific feature. Tutorials are also save-worthy, and “saves” play into your Instagram engagement statistics.

Event recaps

Use Instagram Carousel posts to capture the energy and atmosphere of events you host or attend without spamming your followers with multiple posts. This strategy allows you to tag all relevant parties who attended, increasing the chance they will share on their platforms and offers some FOMO to those who couldn’t participate who will make sure they don’t miss out again.

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