The importance of visual content marketing

Creatives like stats too.

Time and time again we are being told that content marketing is the way forward and visuals are playing a key role in strategies.

Here’s some recent research which shows the importance of visual content…

  1. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)
  2. 40% of people will respond better to visual information than plain text. (Source: Zabisco)
  3. 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab)
  4. Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex)
  5. Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)
  6. Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement. (Source: Simply Measured)
  7. On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella)
  8. 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day. (Source: PriceGrabber)
  9. 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account (Source: PriceGrabber)
  10. Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)
  11. Pinterest drives sales directly from its website — of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Source: PriceGrabber)
  12. 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources: comScore and Nielsen)
  13. Over 60 hours of videos are uploaded each minute on (Source: YouTube)
  14. 700 YouTube videos are shared on Twitter every minute. (Source: YouTube)
  15. Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)
  16. Mobile video viewing increased 35% from 2010 to 2011. (Source: Nielsen)
  17. Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers. (Source: Ooyala)
  18. Viewers are 85% more likely to purchase a product after watching a product video. (Source:Internet Retailer)


Feel the need for more statistics?

Looking for some platform specific stats? We got you.

Want to learn more about content? Check out our Content Marketing workshop or online course.