Are you taking full advantage of Instagram Highlights?
Instagram Story Highlights are a great way to drive your followers’ attention to exactly where you want them to go.
You’re probably aware that, unlike regular Instagram Stories, which expire after 24 hours, Instagram Highlights remain on your page indefinitely.
Consider them a curated collection of Stories that you may share with your existing, new, and potential followers at any moment.
Highlights, located directly beneath your bio and above your feed, are the ideal area to draw your followers’ attention to the most valuable and fascinating information you want them to see first.
Here’s how to best use Instagram Story Highlights…
Include products and services in Instagram Story Highlights
Showing off the product or service you’re selling is one of the most effective ways to use Instagram Highlights for your business account. Your audience will comprehend a Highlight that is tailored to these items much faster and simpler. If you have more than 10,000 followers, you can use the “swipe up” feature to lead your clients to your product pages. Users can also tag products and be directed to your Instagram Shop! This functionality is beneficial for e-commerce companies.
You can organise your most valuable tutorials, tips, and techniques into your Instagram Stories Highlights if you want to leverage your social media channels to educate your audience. Skincare company Go To features a “Routine” Highlight that shows influencers using their products as part of their morning or nightly routine, showcasing the full range of products on offer and why they work well together.
People increasingly trust other people’s product and service recommendations, much as they trust word of mouth. If your followers frequently post about you on Stories, this content can be repurposed and shared on your Instagram Stories Highlights. This is not only a terrific way to offer your consumers a virtual shout-out, but it also uses user-generated content (UGC) to authentically promote your brand (user-generated content).
If you’ve invested a lot of effort into a promotion or campaign, it can be disheartening to see it vanish after only 24 hours! By pinning Instagram Stories Highlights to your profile for as long as the promotion is running, you can ensure it is seen by as many people as possible.
In today’s environment, demonstrating a company’s values is becoming increasingly vital. Highlights are the ideal platform for showcasing them to your audience. People tend to choose and trust brands that share their values, and you should make it simple for them to comprehend what your brand stands for in the face of ever-increasing competition.
Creating a FAQ (frequently asked questions) Highlight on your account can assist your audience to better comprehend crucial aspects about your business, rather than having them browse through pages on your website to locate the answer to their query. In your FAQ highlight, don’t be afraid to offer some fundamental facts. You’d be shocked how easily the most minor information may be overlooked. Consider integrating a question feature as one of your slides so that users may submit questions that you can answer in future Highlights.