Should you join that new social media platform?  

All aboard the hype train!

New social media platforms pop up all the time. While some manage to break through, others burn out quickly. 

In one way or another, we’ve all experienced social media FOMO. While timing is important on social media, buying into the hype can often be a recipe for disaster.  

Just because a new social media platform is hyped up, it doesn’t automatically make it a good fit for your business. In the fast-paced world of social media and digital marketing, it’s understandable why people often can’t wait to jump on what they think might be the next big thing. However, such a significant investment can be financially tricky and overwhelming if you jump in blindly. 

Before jumping on the social media hype train, let’s look at three questions you should ask yourself. 

1. Can we fit another social media platform into our workflow 

When it comes to social media and digital marketing, it’s all too easy to stretch yourself too thin. We all want to reach as many people as possible; however, that doesn’t mean you have to reach them on every social media platform under the sun. 

Before joining that shiny new social media platform, stop and ask yourself: can I (or my team) handle this right now? 

It costs a lot of time and money to invest in a new social media platform, especially considering that it might burn out in a few months. We’re looking at you, Clubhouse

Think about it. Not only do you need to spend the time to figure out how to implement this new platform into your marketing strategy, but you’ve then got to dedicate the resources to carry it all out.  

Before you jump the gun, do your due diligence and weigh the pros and cons.  

2. Do we even have an audience on this new platform? 

Without an audience, what’s the point of investing in a new social media platform? It isn’t your job to convince your existing audience to head over to a new platform when they’re perfectly happy following you on other social media platforms they’re familiar with. 

Why spend all that time, money, and creative energy making content for people who aren’t going to see it? If you don’t have an audience actively engaging with a new social media post, don’t waste your time screaming into the digital void.  

3. Will this new platform help us achieve our goals?

You should never be investing any of your marketing budgets into a social media platform without knowing what your goals are and how said platform will help you achieve them. 

Whether you want to drive more traffic to your website or increase sales, ask yourself: will this new platform help me do it? 

If you’re already having great success on a well-established social media platform, why take resources away from what’s working to gamble on something so uncertain? 

Need help with your social media strategy? Check out our Developing a Social Media Strategy webinar!